iPhone XR from $18.99/mo. or $449.

Two great ways to buy. Just trade in your current iPhone online or at an Apple Store.*

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iPhone XR

All-screen design. Longest battery life ever in an iPhone.
Fastest performance. Studio-quality photos.

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iPhone XS

Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID.
Breakthrough dual cameras with Depth Control.

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This is Apple Card

A new kind of credit card.
Created by Apple, not a bank.

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Coming This Summer

Sign up and we’ll send you the latest news about Apple Card.*

Learn more about Apple News plus

Apple News Plus

Everything you love about News. Plus.
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Learn more about Apple TV plus

Apple TV Plus

Original stories from the most creative minds in TV and film.
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Be the first to watch when Apple TV+ premieres.

Please notify me via email and push notification.**

* Apple will send email or push notifications, where available, when there’s news about the release of Apple TV+.

Learn more about Apple Arcade

Apple Arcade

Games that redefine games. Coming to the App Store this fall.
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Sign up and we’ll send you the latest news about Apple Arcade.*

* Apple will send email or push notifications, where available, when there’s news about the release of Apple Arcade.

Apple Music

Lose yourself in 50 million songs.
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Apple Watch Series 4

More powerful, more colorful.
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AirPods

Wireless charging.
Voice-activated Siri. More magical than ever.
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