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iPhone XR
All-screen design. Longest battery life ever in an iPhone.
Fastest performance.
Studio-quality
photos.
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Buy
iPhone XS
Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID.
Breakthrough
dual cameras
with
Depth Control.
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Buy
Apple Watch Series 4
More powerful, more colourful.
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Buy
iMac
Pretty. Freaking powerful.
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Buy
AirPods
Wireless charging.
More magical than ever.
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Buy
Learn more about Apple TV plus
Original stories from the most creative minds in TV and film.
Original stories from the most creative minds in TV and film.
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Learn more about Apple Arcade
Apple Arcade
Games that redefine games. Coming to the App Store later this year.
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Memoji your face. Find any photo. Drive undistracted. Reply with a thumbs-up. Locate a lost iPhone. Magnify text. Get enough sleep. FaceTime 31 friends.
That’s iPhone
See all kinds of things iPhone can do
Apple Music
Lose yourself in 50 million songs.
Try it today
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