Apple Trade In

You could get credit for your eligible device. Or have it recycled for free.

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iPhone XR

All-screen design. The longest battery life ever in an iPhone.
The fastest performance. Studio-quality photos.

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iPhone XS

The largest Super Retina display. The fastest performance with A12 Bionic. The most secure facial authentication with Face ID. Breakthrough dual cameras with Depth Control.

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Apple Watch Series 4

More powerful, more colourful.

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Learn more about Apple TV plus

Original stories from the most creative minds in TV and film.

Original stories from the most creative minds in TV and film.
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Memoji your face. Find any photo. Drive undistracted. Reply with a thumbs-up. Locate a lost iPhone. Magnify text. Get enough sleep. FaceTime 31 friends.

That’s iPhone

See all kinds of things iPhone can do
Learn more about Apple Arcade

Apple Arcade

Games that redefine games.
Coming to the App Store later this year.
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iPad Pro

All new. All screen. All powerful.
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Apple Music

Lose yourself in 50 million songs.
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AirPods

Wireless charging.
Voice-activated Siri. More magical than ever.
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