Truly innovative products leave their mark on the world instead of the planet.

View the 2019 Progress Report (PDF)

Low impact.
The new standard of high performance.

Just as much innovation goes into the materials your Apple products are made of — and how they’re made — as into what they do. You can see that in the new MacBook Air and Mac mini. Their enclosures are made from 100 per cent recycled aluminium, without compromising strength or finish. In so many ways, the most advanced products are the ones that make the least environmental impact.

To use 100 per centrecycled aluminium,we had to invent awhole new kind.

To use 100 per centrecycled aluminium,we had to invent awhole new kind.

The 100 per cent recycled aluminium enclosures of the new MacBook Air and Mac mini are every bit as durable and beautiful as you’d expect. But standard recycled aluminium accumulates impurities each time it’s recycled. So we engineered a totally new alloy that can be recycled over and over again without losing the qualities that made it better to begin with.

Apple developed a new aluminium alloy that enables us to use recycled scrap without compromising quality.

More recycledmaterials insideand out.

More recycledmaterials insideand out.

The solder in the main logic board of iPhone is made with 100 per cent recycled tin that performs every bit as well as newly mined tin. More than 40 components in iPhone XS, iPhone XS Max and iPhone XR contain recycled plastic. And 100 per cent of the wood fibre in Apple’s packaging comes from recycled sources or responsibly managed forests.

Using recycled tin in our devices will prevent Apple from mining almost 29,000 metric tons of tin ore in 2019.

Powerfuldevices thatuse less power.

Powerfuldevices thatuse less power.

The latest Apple products perform better than ever, even though their average energy consumption has decreased by 70 per cent since 2008. An innovative new power supply design allows iMac Pro to consume 40 per cent less energy in sleep mode and when turned off.1 MacBook Air with Retina display uses three times less power in sleep mode than the first model. And the 11-inch iPad Pro is 69 per cent more efficient than the ENERGY STAR requirement.2

Apple products are 70 per cent more energy efficient now than they were in 2008. That’s better for you and the environment

Tested to be safe for you and theenvironment.

Tested to be safe for you and theenvironment.

We thoroughly analyse the materials in Apple devices to find chemicals that could be harmful to people or the environment. And we set strict standards for what goes into the devices you use and wear. In Apple Watch, for example, we limit exposure to nickel, a metal that can cause allergic reactions.

Built to last as long as humanly possible.

You count on your device day after day. So it’s designed to withstand years of use and be ready for more. It’s made of durable materials, supported by ongoing OS updates and backed by a network of more than 5,000 Apple-certified repair locations you can count on if something unexpected happens. Because the longer you use your device, the better it is for the planet.

The ReliabilityTesting Lab.Harder on devicesthan you are.

The ReliabilityTesting Lab.Harder on devicesthan you are.

Apple’s Reliability Testing Lab amplifies real-world conditions to make sure your device can take whatever the world dishes out. In durability tests, a weighted pendulum repeatedly strikes Apple Watch. In climate tests, we pit our devices against extreme heat and cold. And that’s just the beginning.

A new levelof waterresistance.

A new levelof waterresistance.

iPhone XS meets the IP68 international standard for dust and water resistance. That means it can withstand being submerged to a depth of 2 metres for up to 30 minutes. And we go beyond the standard by testing our devices with liquids like coffee, juice and soft drinks.

iPhone XS can survive up to 30 minutes in water 2 metres deep.

Repairedwith theutmost care.AppleCare.

 

Repairedwith theutmost care.AppleCare.

Life happens — sometimes to your device. If it needs service, you can depend on Apple-certified technicians to repair it with the same precision and care that it was built with. Simply mail in your device or bring it to one of over 500 Apple Store locations and 4,500 Apple Authorised Service Providers around the world. We’ll get it back to you as soon as possible so you can keep using it as long as possible.

AppleCare products provide expert technical support and additional hardware service options.

iOS updates yourolder device withnew capabilities.

iOS updates yourolder device withnew capabilities.

iOS 12 was released in 2018 but is optimised for devices as far back as 2013. That means many of our older models can be updated with the latest features, functionality and security. So even past generations of iPhone or iPad can feel almost like new.

iOS 12 supports devices back to iPhone 5s.

Recycle your old deviceso it’s materials can be reused.

Even when you’re done with your device, chances are it still has more to give to the world. We’ll help you recycle it free of charge.3 Just back it up, erase the data and ship it to a recycling partner, so its precious materials can be recovered and reused. It might even become part of the 100 per cent recycled aluminium enclosures of MacBook Air.

Learn more about recycling

Your product’s environmental report card.

Each device is measured by its impact on our carbon footprint and how environmentally friendly — and safe — its materials are.

Find out more about Apple’s environmental mission.

Our Approach