Search results for: All Media & Entertainment content
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Case Study
The latest installment of FINAL FANTASY XV dominates E3 gaming conversation
Learn how FINAL FANTASY XV dominated E3 gaming conversation using Twitter’s Promoted Trends and Promoted Tweets.
Case Study
@TheEconomist drives an increase in subscriptions with tailored audiences
Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.
Best in Class
#BestofTweets 10 examples of Twitter creativity in the world
A look at 10 Twitter campaigns that stood out because of their creativity.
Case Study
Super Audiences generate huge increases in brand metrics for “Forza Motorsport”
How Twitter’s new Super Audiences product helped Microsoft drive awareness of DLC for the Xbox game “Forza Motorsport 6”.
Case Study
How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’
How @20thCenturyFox used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.
Case Study
Capcom proves campaign success with Twitter Brand Surveys
Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.
Case Study
How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter
Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.
Case Study
Taco Bell and MTV let fans vote for Best New Artist in viral chatbot campaign
See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.
Case Study
How does a last-minute theater ticketing app acquire and re-engage theater fans?
Learn how TodayTix, a last-minute ticketing app, acquires and re-engages theater fans.
Best in Class
A closer look: Three standout campaigns that won #CannesLions
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.