Brand Resources
Below are the building blocks for our brand. While this page is here to get you started, all uses need to be approved by YouTube.
Fill out a Brand Use Request Form
Using the YouTube Logo
Safe Space
The YouTube Logo always needs safe space that is free of imagery and text surrounding it. Use half the Icon’s width to determine the minimum amount of safe space that should surround the Logo.
If copy appears below the Logo, you should measure safe space from the bottom of the Logo to the x-height of the text.
Minimum size
The word "YouTube" should always be easy to read. So in digital content the Logo should never appear smaller than 24dp in height.
The minimum size for applying the Logo in print is 0.125 in/3.1 mm in height.
Minimum digital height: 24dp
Minimum print height: 0.125in or 3.1mm
What not to do with the Logo
The YouTube Logo is a symbol people recognize, so it should never be altered.
Here are a few examples of what not to do with the YouTube Logo.
Don’t
- Change the spacing between the icon and the word "YouTube" or its letters
- Use any colors other than red, almost black, or white
- Choose a different typeface for "YouTube"
- Add visual effects like a drop shadow
- Change or replace the word "YouTube" in any way
- Change the shape of the Logo
- Use the Logo in a phrase or sentence
Using the Logo on solid backgrounds
These examples show the correct application of the YouTube Logo on different solid backgrounds. The almost black full-color Logo should be used on a background that’s lighter than 40% gray. The white full-color Logo should be used on a background that’s darker than 50% gray.
Full-color Logo
There are two versions of the full-color Logo, almost black and white – but the triangle in the Icon should always be white.
Use the almost black full-color Logo on a light background. Use the white full-color Logo on a dark background.
Monochrome Logo
If a background color makes the full-color Logo hard to see, you should use a monochrome Logo instead.
The almost black (#282828) monochrome Logo contains a white triangle in the Icon. It should be used on light multi-colored images.
The white (#FFFFFF) monochrome Logo has a no-fill triangle. It should be used on dark multi-colored images.
Using the YouTube Icon
Our Icon
Our Icon is a flexible mark that works as a call to action and a shorter version of our Logo. If you don't have enough room to use the Logo at 24dp with the correct amount of safe space, you should use the YouTube Icon instead.
Safe space
Like the Logo, our Icon also needs empty space around it. To determine the right safe space, just use half of the Icon’s width.
Minimum size
The Icon should always be big enough to see clearly. So in digital content it should never appear smaller than 24dp in height.
The minimum size for applying the Icon in print is 0.125 in/3.1 mm in height.
Minimum digital height: 24dp
Minimum print height: 0.125in or 3.1mm
What not to do with the Icon
The YouTube Icon should never be altered.
Here are a few examples of what not to do with the Icon.
Don’t
- Stretch the Icon's shape horizontally or vertically
- Change the triangle's angles or size
- Use colors other than red, almost black, or white
- Rotate the Icon
- Add any special effects
- Add a pattern or image to the Icon
- Replace the triangle with other shapes or icons
- Replace the triangle with words
- Choose a new shape for the rectangle
Using the Icon in social media
The YouTube Icon can only be used in social media assets when it links to a YouTube channel.
Important: The only time a Logo or Icon can be made a link is when the destination URL is a YouTube channel.
A YouTube social media icon in context
YouTube colors
Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review. For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.
Fill out a Brand Use Request FormPartners and Advertisers
You want to promote your YouTube channel or content, and we want to help. You’re welcome to use the YouTube name, Logo and Icon as long as you adhere to the Logo and Icon usage guidelines, as well as those found below.
Do
- Get every use of any YouTube brand element approved by YouTube
- Follow all guidelines for the YouTube brand
- Avoid repetitive use of the YouTube Logo in channel art
- Ensure Logos in use are up to date
- Use the YouTube Icon within a social Icon lineup
- Use the standard Logo to promote your channel or content when linking or driving traffic to your channel
Don’t
- Use Logos or brand elements to drive to sites outside of YouTube
- Modify Logos, Icons, or other brand elements in any way, including but not limited to altering proportions, positions, stretching, condensing, changing color or typefaces, flipping or rotating, or adding effects
- Place the full-color Logo on red (due to lack of visibility)
- Partially cover the Logo or Icon
- Place an image within the Logo or Icon
Here are some good and bad examples of using YouTube branding:
When using YouTube inline with other social media icons, it’s best to use the YouTube Icon rather than the YouTube Logo.
Correct YouTube Logo & Icon
Please double check to make sure you're using the correct, updated YouTube Logo and not an unofficial or old Logo (there are lots out there). The latest Logos can be downloaded .
The standard Logo should not be placed on a red background due to a lack of visibility. The white monochrome Logo works best on red.
The full-color Logo should not be used in channel art because it's redundant with the YouTube Logo that exists on the website.
Third party approvals
- You’re responsible for getting third-party approvals from relevant content owners for any content you upload to YouTube that doesn't belong to you.
- You must have appropriate third-party approval from relevant content owners if you show any content in promotional material.
- YouTube doesn't negotiate permissions on behalf of our partners. You must contact the image or video owner directly to secure appropriate permissions.
- By uploading to YouTube, you guarantee that you have the necessary rights to upload your video. YouTube reserves the right to remove any content from the site that may violate its Terms of Use or Community Guidelines.
Using the word "YouTuber"
Guidelines for creators
- We love that so many creators like to call themselves YouTubers. We just ask that “YouTuber” or “Tuber” is only used when talking about a person creating and uploading original video or music content to YouTube.
- We also want to keep "YouTuber" casual. That way everyone can use it. So please don’t use “YouTuber” or “Tuber” in official names of things like video series, books, and programs, or register domains, channel names, or trademarks that include those words. This’ll help us protect the YouTube trademark for the whole creator community.
Guidelines for advertisers
- “YouTuber” should only be used when referring to a person that creates and uploads original video or music content to YouTube. It’s not ok to call people that only upload content to other video platforms "YouTubers.”
- So that we can be sure "YouTuber" is only used in a casual way, we ask that third parties not use “YouTuber” in official names of things like video series, books, and programs, or seek to register domains, channel names, or trademarks that include those words. This’ll help protect the YouTube trademark for us and for the community.
- While “Tuber” can be used by YouTube creators informally, it should never be used by advertisers.
Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review. For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.
Fill out a Brand Use Request FormEntertainment and Media
To show the YouTube brand in any media (videos, TV shows, movies, newspapers, etc) please read these guidelines.
Brand use approval
If you’re in the entertainment and media industry, all product placements that show any YouTube Logos, Icons, or elements of the UI (e.g. buttons, pages, mobile screenshots, etc.) in any media (e.g. TV, music videos, movies, books, etc.) must be approved by YouTube. Please adhere to the Logo usage guidelines as well as those found below, then submit your request in English through the Brand Use Request Form. If the product placement will be viewed by a large audience, then you may need to sign Google Inc. release forms.
Important: If you’re part of the press, you don’t need to submit a request for review through the Brand Use Request Form. Please read . After that, you’re welcome to download the YouTube Logo or Icon for use.
Fill out a Google Permissions FormBefore submitting your product placements request, please ensure the following
- The product placement reflects YouTube in a positive or neutral way.
- Any video content developed specifically for the product placement does not violate YouTube's Community Guidelines and would not violate YouTube’s Terms of Use.
- You can provide ample context for the placement to submit with your request. You should submit one PDF file including mocks of the YouTube Logo and/or YouTube interface in context, as well as relevant script pages, an overview of the production, the production company name, the production name, and any other details such as actor(s), director, etc., which will help us understand how YouTube will be represented in the production.
Third party approvals
- YouTube doesn't own the rights to third party content on the site. If your product placement shows a user's or a partner's content, you are responsible for clearing the use of the content with the content owner(s).
- YouTube doesn't negotiate permissions on behalf of our partners. You must contact the image or video owner directly to secure appropriate permissions.
- By uploading to YouTube, you guarantee that you have the necessary rights to upload. YouTube reserves the right to remove any content from the site that may violate its Terms of Use or Community Guidelines.
- Once you have all your information and materials, submit a brand use request in English for review through the Brand Use Request Form. Please allow up to a week for a reply. For non-English requests, please reach out to your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.
Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review. For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.
Fill out a Google Permissions FormAPI developers
The YouTube API lets you incorporate YouTube functionality into your application or device. Visit the site below to understand the guidelines and download the assets you need for adding YouTube branding to your application, device, or marketing materials.
Visit the YouTube API Developers’ Branding GuidelinesDevice partners
To seek approval for your usage of the YouTube brand, please submit a request in English through the Brand Use Request Form for review. Please allow up to a week for a reply. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time. Your use of YouTube and the YouTube brand on your device requires a separate written agreement with YouTube and is subject to the device passing YouTube's certification requirements under the agreement.
Fill out a Brand Use Request Form