YouTube Engineering and Developers Blog: io12

Cool YouTube apps from Google I/O 2012

Friday, September 28, 2012

We're constantly amazed at the innovative ways that developers incorporate YouTube into their applications. At Google I/O this year, 12 partners (over 30% from outside the U.S.) demonstrated their apps in the YouTube section of the Developer Sandbox, a demo area highlighting applications based on technologies and products featured at I/O.Google's own Daniel Sieberg, an Emmy-nominated journalist, interviewed some of our partners about their use of the YouTube APIs.With Daniel’s hectic schedule, he only had time to interview a handful of our great partners. With that in mind, we highlighted all the awesome apps showcased by our partners at the YouTube API Developer Sandbox.Business.me (YouTube Data API and YouTube Player API)

Overview	Business.me, headquartered in Singapore, is the place to share and discover videos about business. They have created a video-sharing site to help producers of business videos reach their audience. The site also helps business professionals discover relevant business information in video format.
Fun Fact	Oscar Moreno, CEO, not only holds Business and Law degrees, he helped launch several startups (Business.me, Netjuice, Keldoo, and Tuenti).

Code Hero (YouTube Data API)

Overview	Code Hero teaches you to code through a fun, 3D game. Become a code hero and shape the future!
Fun Fact	The Code Hero Team implemented the recording mechanism in the game that exports to YouTube at a 3 day hackathon! Bonus: The game has sharks with lasers attached to their heads!

Flipboard (YouTube Data API and YouTube Player API)

Overview	See everything on Flipboard, all your news and life’s great moments in one place. Using the YouTube Data API, Flipboard lets users discover, rate, share, and comment on top videos from YouTube. In addition, users can access their own videos and subscriptions, and subscribe to other YouTube users.
Fun Fact	Flipboard launched an Android app one week before I/O with a YouTube and Google+ integration!

LOOT Entertainment by Sony DADC (YouTube Data API)

Overview	Gather your friends and set up your own production crew inside PlayStation®Home! What will you be? Director? Actor? Cinematographer? Extra? Try them all! Check out the amazing Machinima tools to help you record, light and build your film or television sets! What will you make?
Fun Fact	LOOT gives you tons of sets to make your own movies (machinima) on the PS3, including a Ghostbusters Firehouse Stage Set!

Moviecom.tv (YouTube Data API and YouTube Player API)

Overview	A simple and easy online video platform for businesses. Record, centralize and share instantly. Moviecom.tv also allows you to link directly to your YouTube account through the YouTube APIs.
Fun Fact	The founders flew all the way from Glasgow to attend Google I/O!

Parrot (YouTube Data API and YouTube Player API)

Overview	The Parrot AR.Drone is a quadricopter that can be controlled by a smartphone or tablet. Get more out of your AR.Drone with the AR.Drone Academy. Keep track of all your flights on the Academy map. Watch your best videos with added statistical feedback and directly share online with pilots from all over the world!
Fun Fact	Parrot makes remote controlled flying devices that can record and track their flights!

PicoTube - Vettl, Inc. (YouTube Data API and YouTube Player API)

Overview	Picotube uses content from YouTube and allows users to create avatars, watch clips together, create playlists, and rate videos selected by other video jockeys.
Fun Fact	Picotube was the Grand Prix winner of TechCrunch Tokyo 2011!

Skimble (YouTube Data API and YouTube Player API, and new Android Player API)

Overview	Here to power the mobile fitness movement, Skimble offers fun, dynamic and social applications for everyone. Available now are Skimble's Workout Trainer and GPS Sports Tracker apps that help motivate people to get and stay active. Skimble uses the YouTube Player API to display fitness videos.
Fun Fact	Co-founder Maria Ly got the crowd moving at one of YouTube’s Google I/O Sessions!

Squrl (YouTube Data API and YouTube Player API)

Overview	Squrl is a great place to watch and discover video. Know what videos are trending, receive recommendations on what to watch and see what your friends are watching.
Fun Fact	Co-founders Mark Gray and Michael Hoydich also founded the successful software development company IndustryNext together in 2004!

Telestream (YouTube Data API and YouTube Player API)

Overview	Telestream demonstrated Wirecast for YouTube, a live video production and streaming product, which was developed specifically for Google YouTube partners. Telestream specializes in products that make it possible to get video content to any audience regardless of how the content is created, distributed or viewed (entire process).
Fun Fact	Telestream’s NASCAR Project won the IBC2012 Innovation Award!

Vidcaster (YouTube Data API and YouTube Player API)

Overview	VidCaster is a video site creation platform that allows you to create a video portal instantly from your existing video library on YouTube or other video hosts. Choose from a beautiful set of designer themes and customize to your heart's content using VidCaster's powerful template language.
Fun Fact	Kieran Farr, CEO and co-founder, used to drive a taxi full-time in San Francisco before becoming a successful entrepreneur!

WeVideo (YouTube Data API)

Overview	WeVideo is a cloud-based video editing suite that allows easy, full-featured, collaborative HD video editing across Google Drive, Chromebooks, and Android devices.
Fun Fact	WeVideo partnered with Marvel and YouTube to allow fans to create their own trailers!

YouTube Channels: Get with the Program!

Monday, September 24, 2012

It's never been easier to create compelling videos and build a social presence on YouTube. At this year's Google I/O, YouTube product managers and channel gurus Dror and A.J. presented tips and tricks for making great content centered around raising brand awareness, raising money, and obtaining feedback about your products and services.

Don't worry if you missed their talk, we recorded it! So, sit back, grab some popcorn, and get ready to learn how to showcase your brand in front of YouTube's 800 million unique visitors per month!

Click here to view the slides from the video above.

Not sold yet? Well, have a sneak peek at some of the great material they cover below, and remember Dror and A.J.’s number one recommendation: make content, not commercials!

Sneak Peek

Tips and Tricks

Hook the user in the first 15 seconds (or they'll leave)
Brand your channel!
Make the most of your budget

Review YouTube’s Trends for ideas
Camera shy? Consider animation. (It might actually be cheaper than video.)
Several successful channels focus on curating videos from their community
Enhance your videos without fancy software/hardware using the YouTube Editor or other integrated web editors

Many, many more...

What's your goal?

Raising awareness

Master your PR via video (include all your features and make bloggers’ lives easier)
Provide product/service demo videos to promote your company
Tell backstories about clients using your products/services

Raising money

Add video to your crowdfunding pitch to increase funds raised by 114% (source: Indiegogo)

Researching and supporting users

Record tutorials to promote and educate (see which features are the most popular using YouTube’s Analytics... you might be surprised)
Use Google Hangouts for scalable office hours and virtual focus groups
Figure out what features customers like/dislike via the world’s largest focus group

Resources to learn more

Creator Hub
Creator Playbook (what you wish you knew about YouTube)
Trends Dashboard
YouTube for Developers (that’s us)

Wow, you made it this far without watching the video? Did we tell you they fill the presentation with awesome videos that showcase their points (including Chuck Testa)? Nope!? Well, now you know, and you will definitely want to watch the whole thing!

-Jeremy Walker, YouTube API Team

Google I/O 101: YouTube for Your Business

Tuesday, June 26, 2012

In preparation for Google I/O, we've created a presentation for people who've never integrated with YouTube before. This video tutorial is an introduction to YouTube and its APIs with an emphasis on how you can use them for your business. It includes examples for technical and nontechnical audiences.

Cheers,
—Shannon -jj Behrens, YouTube API Team

Google I/O 101: Using Ruby on Rails and YouTube for Education

Tuesday, June 26, 2012

Update (July 2012): The sample application demonstrated in this video, Quizzimoto, is now open source.

As a reader of this blog, you already know that YouTube offers APIs, and you probably also know that video is one of the most powerful communication mechanisms for instilling knowledge. Now you can combine the two! In this video tutorial, we'll show you that YouTube and Ruby on Rails are a great fit for building interesting educational apps. Along the way, we'll also cover OAuth2, the various client libraries for Ruby, and using test-driven development with RESTful web APIs.

Cheers,
—Shannon -jj Behrens, YouTube API Team

Engineering and Developers Blog

Cool YouTube apps from Google I/O 2012

YouTube Channels: Get with the Program!

Google I/O 101: YouTube for Your Business

Google I/O 101: Using Ruby on Rails and YouTube for Education

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