True Calling

@TrueCallingCA

We are storytellers at the intersection of passion, purpose, and profession. Our philosophy is simple: love what you do.

Joined March 2016

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  1. Jun 26

    Canadian Olympic hurdler Sarah Wells draws from her own adversity to inspire youth with the Believe Initiative, a movement dedicated to driving success and confidence in youth by teaching the importance of believing in themselves.

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  2. Jun 19

    Olivia C. Davies is an Indigenous contemporary choreographer and performer. Her work moves through questions of identity and transition and exploring her blood memory—her ancestral DNA. For the full story go to:

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  3. Jun 12

    Sam is a professional kiteboarder, a 6-time National champion, and one of the top kiteboarders in the world. Living off the grid in , BC, Sam has made his childhood kiteboarding dreams come true.

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  4. Jun 10

    Tonight’s the night! Meet the Raptors' secret weapon: Alex McKechnie. He's one of the main reasons they have made it this far, and have been able to keep superstar Kawhi Leonard playing at a historic level.

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  5. Jun 7

    Donut and bubble tea baby teethers? Taco and avocado infant swaddles? Meet , the successful twin sister team responsible for all this cuteness.

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  6. May 29

    Heat Laliberte is sharing his passion and pride for charcuterie and his Indigenous culture through his artisan bacon business, One Arrow Meats. @onearrowyvr

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  7. May 15

    Meet experimental pie artist Jessica Leigh Clark-Bojin, who has found success in baking fantastical pies. Not bad for someone who could barely crack an egg!

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  8. May 1

    Meet . She's an Italian Greyhound and a dog model, and this pooch is taking the pet fashion industry by storm.

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  9. Apr 26

    You can find meteorologist Jaclyn Whittal wherever there is dangerous weather—she chases storms for a living. “It’s so fascinating, and the best way to learn about it is to put yourself in it.”

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  10. Apr 10

    Producer lost her soccer career to three devastating knee surgeries. Now, she is an on-air host, and is blazing her way through sports broadcasting.

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  11. Feb 13
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  12. Jan 16

    Jana Webb started , a.k.a. for jocks. While her business has thrived and she has helped it grow brick by brick, Jana has had a tumultuous personal journey that includes two car crashes that almost took her life.

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  13. Jan 4

    Robyn Coquelle started volunteering at . Little did she know that she would end up quitting her job to study to become a technician—through volunteering, she had found the one thing she truly wants to do.

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  14. 21 Dec 2018

    Tradition, family, passion, and a good sprinkling of sugar. This is our kind of story.

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  15. 17 Dec 2018

    Roya picked up a part-time job as a receptionist at an body shop to help support herself while she was in school, but it wasn’t long until she realized that she was already where she wanted to be.

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  16. 13 Dec 2018

    Ashleigh Ball is a singer, songwriter, musician and voice artist. She’s the frontwoman for , she recently put out her own solo album, and also works on animated series like .

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  17. 5 Dec 2018

    When you meet an technician who sings as they work on a car, you know you’ve happened on someone special.

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  18. 5 Dec 2018

    11 years ago, Karen received a congratulatory phone call: “You’re the first woman to be promoted to assistant service manager.” It stood out to be the most pivotal moment in Karen’s career as a Director of Talent at an auto dealership.

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  19. 28 Nov 2018

    With her vertical troupe, , and artistic director Julia Taffe is creating unexpected experiences of dance.

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  20. 13 Nov 2018

    Rich Clune grew up like many Canadians, dreaming of playing in the . But when he found himself in the playoffs with the LA Kings, he wanted to be anywhere else in the world but playing professional .

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