Official Blog
Broadcast Yourself
YouTube Kids now works with YouTube Red
Wednesday, August 3, 2016
Back in October we launched YouTube Red, a paid membership that makes everything you love about YouTube even better, with benefits like videos free of paid ads, offline videos, and background play. Since then we’ve heard from families that they’d love the option of these features in the
YouTube Kids app
. So today we’re excited to say it’s here - the YouTube Kids app now works with YouTube Red in the U.S., Australia, and New Zealand!
Parents who sign up for YouTube Red enable a whole new set of features for the family to enjoy, including:
Ad-free videos: Let your kids learn and laugh along with their favorite characters without paid ads.
Offline videos: In the car or on grandma’s couch—automatically have videos when you need ‘em, even if you don’t have a connection.
Uninterrupted music: Keep family sing-alongs going while you use other apps on your phone.
To get started, all parents need is the YouTube Kids app and a
YouTube Red
membership. Then, just sign in to your YouTube Red account from the parental controls section of the YouTube Kids app and follow a few simple steps. Once that’s done, your little one’s ready to sing and play along with
Mother Goose Club
or go on an adventure with
Talking Tom
and his gang.
And we’ve got even more updates to YouTube Kids on the way. Over the next few months we’ll be making some changes to the app that’ll give parents more choice on how to customize the content that appears or doesn’t appear in their YouTube Kids experience.
Until then, we hope you and the family enjoy YouTube Kids with YouTube Red benefits in the U.S., Australia, and New Zealand.
If you haven't already, take YouTube Red for a spin with this
free 30-day trial
.
A.J. Crane, Product Manager, recently watched "
Beat the Heat Hacks | LIFE HACKS FOR KIDS
" on DreamWorksTV.
Rio 2016 celebrations on YouTube
Monday, August 1, 2016
The Olympic Games Rio 2016 have yet to commence, but for sports fans the world over, the excitement is already well underway. In the last 12 months, over
23,000 years
of content have been watched on YouTube for the four most popular Olympic Games’ sports alone - athletics, gymnastics, diving and swimming, and volleyball. To put this in perspective, that's the equivalent of watching all 17 days of the Olympic Games, 24 hours a day, not once, but over half a million times. Nearly two thirds of that viewership has happened on mobile devices -- and even more in countries like the U.S., U.K. and Japan.
As the miles continue to rack up on the Olympic torch, viewership on YouTube continues to rack up as well. To help make that viewership experience even richer, we have partnered with broadcasters in more than 60 countries, including the
BBC
(U.K.),
America Movil
(Latin America excluding Brazil),
NHK
(Japan) and many others. These partners will bring official highlights from the Games on YouTube to make sure you can keep up with the most breath-taking moments. We will also link these official broadcasters’ highlights directly into
Google Search
and YouTube Watch Cards for Rio 2016.
And if you want to experience Rio and the environment surrounding the Games through the eyes of some of your favorite creators, 15 of them will be on the ground bringing you the best of Rio. Creators such as
Liza Koshy
,
Brodie Smith
,
Ben Brown
,
Caeli
,
Chloe Morello
, and
Felipe Castanhari
will provide an on-the scene view of the celebrations in Rio, everything from their own commentary of the Games’ celebrations, from the first victory to the last defeat, to long days around Rio on bike rides and aerial tours. These creators will take advantage of our
brand new mobile live streaming
feature to share real-time moments from Brazil as they unfold, as well as 360-degree videos that will make fans feel like they are on the streets of Copacabana.
But it’s not just creators and broadcasters getting into the action. Brands are already uploading ads celebrating the athletes, culture, and passion around the Olympic Games–and viewers are taking notice. From
April 2016 through June 2016
, ads from Worldwide and National Olympic Partners have already received the equivalent of over 400 years worth of watch time. Here’s a look at a few of the top ads so far: “
Always #LikeAGirl - Keep Playing
,” Minute Maid's "
#doinggood | See What U.S. Olympian Missy Franklin Has To Say
," Samsung’s “
The Chant
,” P&G’s “
Thank You, Mom - Strong
,” and Visa’s “
The Carpool To Rio
.”
From epic wins to all-star performances, YouTube will bring you the best from Rio, before, during and after the Games through official broadcaster channels and celebration via content creators.
Christoph Heimes, Head of News and Sports Partnerships, EMEA, recently watched “
Gillette: Perfect Isn't Pretty
.”
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