(Booth) Size Doesn’t Matter – Event Marketing Infographic
Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event with these marketing tips. Read more.
2018 State of Cloud Research Summary
Interop ITX's State of Cloud report shares how organizations take three distinctly different paths to realize the benefits of the cloud. Read more.
Trade Show Lingo for First Time Exhibitors
We define some commonly-used terms to ease your entrance into the tradeshow world. Follow this glossary and you’ll be a pro in no time! Read more.
Leadership from Google, Atlassian, Vaya & the City of Detroit Join Robust Interop ITX 2018 Keynote Lineup
Interop ITX announced additions to its 2018 Keynote lineup, including representatives from Atlassian, the City of Detroit, Google and Vaya. Read more.
Pre-Event Content: 5 Tips for Creating Excitement
Effective content before, during, and after an event is vital to the overall experience. Here are 5 ideas for pre-event content as you plan your next event. Read more.