Official Blog
Broadcast Yourself
Greater transparency for users around news broadcasters
Friday, February 2, 2018
A big goal for us in 2018 is to provide greater transparency across the board to our community of creators, advertisers, and viewers. In one small step towards that commitment, today we will start rolling out
notices
below videos uploaded by news broadcasters that receive some level of government or public funding. Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube.
We’re rolling out this feature to viewers in the U.S. for now, and we don’t expect it to be perfect. Users and publishers can give us feedback through the
“send feedback”
form. We plan to improve and expand the feature over time.
The notice will appear below the video, but above the video’s title, and include a link to Wikipedia so viewers can learn more about the news broadcaster.
News is an important and growing vertical for us and we want to be sure to get it right, helping to grow news and support news publishers on YouTube in a responsible way. This work follows a series of changes we made throughout 2017 to better surface authoritative news content. In 2017, we launched a “Breaking News” shelf on the home page to prominently surface news after a major event and a “Top News” shelf in YouTube search results to highlight news from authoritative sources for news-related queries.
This notice on publishers receiving public or government funding, though still in its early stages, not only carries forward our work in this area through 2017, but represents one of many more steps we will take throughout 2018 to improve how we deliver news content on YouTube.
Geoff Samek, Senior Product Manager YouTube News, recently watched "
The Oxford comma's unlikely origin
."
#CreateBlackHistory: Celebrating Black History Month with YouTube.
Thursday, February 1, 2018
Over the past year, we’ve seen
historic examples
of “firsts” in so many different areas of society and Black History literally being made every single day. This month, and every month, I’m inspired by the future faces of Black History on this platform--incredible artists, musicians, beauticians and comedians like
Todrick Hall
,
Ari Fitz
,
Andrea’s Choice
, and
TPindell
. That’s why, this Black History Month, we are excited to celebrate these awesome creators by having them share who inspires them every day.
To recognize these contemporary history-makers in the making, we asked 28 different YouTube creators to tell us who they believe is creating Black History. Each day this month, we’ll publish one of those videos as a Reel on YouTube Spotlight channel.
In addition to our daily videos, we’ll share a new playlist each week of February, celebrating
the luminaries who have been making Black History of late
.
Celebrate Black History Month with us by visiting youtube.com/spotlight on your phone and swiping over to the Reels tab. And after watching the Reels, tell us who inspires you with the hashtag #CreateBlackHistory.
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched
#CreateBlackHistory
Bringing the power of YouTube to more countries with YouTube Go
Thursday, February 1, 2018
Last year, we
launched
YouTube Go in India, a brand new app built from the ground up to unlock the power of YouTube for the next generation of users. Since then, we've also launched YouTube Go in 14 additional countries, including Indonesia, Nigeria and Thailand, and we've seen firsthand the impact that bringing more people into the world of video can have.
For instance,
Mapan
— a startup in Indonesia that uses technology to train and empower low-income communities and families in rural Indonesia — is using YouTube Go as part of their regular
arisans
or community meet-ups to equip entrepreneurial women with financial skills and resources. Each
arisans'
chairwoman downloads a playlist of videos related to starting and running a small business; they then share these videos with each other using YouTube Go’s nearby sharing function. A teacher who runs a primary school for low-income children in Lagos, Nigeria, says that using YouTube Go has “allowed me to download and watch more videos that help with everything from mathematics lesson plans to how to decorate the classroom.”
We're excited to expand YouTube Go to over 130 countries around the globe starting today. YouTube Go gives access to YouTube regardless of connectivity status and more control over data usage, while being locally and socially relevant. Key features of YouTube Go include:
Videos that matter to you:
The YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about. The entire experience is available in your language, with videos that are relevant to you.
Control over your experience:
On YouTube Go, we’ll show you a video preview when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it. You can then choose to download the video for viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
Share videos with friends nearby:
With YouTube Go, you can share videos with friends and family nearby without using any data.
From our previous launches, we've learned that you love those new features, so we made a few design changes to make them even more prominent in the app:
Watch in high quality:
In response to user feedback, we’ve given you even more control of your experience and added the ability to download, stream, and share videos in High Quality in addition to basic and standard quality resolutions.
Discover fresh content you love:
We heard that you wanted an even easier way to get the freshest videos recommended to you. Now, you can get new personalized content with a simple pull of the home screen. We also notify you when new videos are uploaded from the channels you love.
Share more easily:
We know you love sharing videos, so we made design changes to make it even easier to access the share nearby feature right from the home page. We also added a highly requested feature: allowing multiple videos to be shared at once.
We've been working hard to build a YouTube app that works for you, with brand new features designed with your preferences, aspirations and needs in mind. We can't wait to see what you can do with the power of YouTube in the palm of your hand.
Jay Akkad, Product Manager, YouTube, recently downloaded and watched "
Diving into 1000 Mousetraps in 4K Slow Motion - The Slow Mo Guys
."
State of the Union 2018, live on YouTube
Friday, January 26, 2018
From
conventions
to
inaugurations
to
presidential addresses
, YouTube has brought you some of the biggest political moments in recent U.S. History. As President Trump begins his second year in office, YouTube is continuing this tradition.
For the ninth year, YouTube is live streaming coverage of the president’s State of the Union address along with the response from the Democratic Party. This year, you can tune into live streams from more sources than ever before in English and Spanish. Here are the many channels where you can follow the coverage:
ABC News
Bloomberg
CBS News
C-SPAN
NBC News
New York Times
Telemundo
Univision
Washington Post
White House
Head to YouTube on Tuesday, January 30, at 6 p.m. PT / 9 p.m. ET to watch the action live.
Brandon Feldman, YouTube News and Politics, recently watched ”
History of the State of the Union
.”
Elton John announces final tour on YouTube in VR180 bringing together fans around the world
Wednesday, January 24, 2018
Elton John has entertained us, moved us, and had an unparalleled career that has redefined the cultural landscape. His unforgettable hits -- “
Rocket Man
,” “
Bennie and the Jets
,” “
Tiny Dancer
” -- changed what it meant to be a singer-songwriter, catapulted him to global mega stardom, soundtracked our childhoods, and changed lives along the way. Now after more than half a century on the road, Elton
announced
details of his final tour, “Farewell Yellow Brick Road” via an exclusive VR180 livestream on YouTube.
Kicking off in the U.S. on September 8, 2018, the tour will consist of more than 300 shows across five continents before reaching its conclusion in 2021. Elton’s new stage production will take his fans on a musical and highly visual journey spanning a 50-year career of hits like no one has ever seen before.
The tour announcement was made at a marquee event at Gotham Hall in New York City, simultaneously transmitted to Troubadour in L.A. and YouTube Space London. And thanks to YouTube’s exclusive VR180 livestream, fans all around the world were part of the action and revisited some of the defining moments that set Elton on his unstoppable path to global superstardom.
Elton John is always up for doing things differently, using the latest technology to help him defy space and time, connecting his past and future. Last year, Elton's YouTube-supported “
The Cut
” gave undiscovered talent the chance to create the first-ever official music videos for three of his iconic hits, and now his final farewell tour announcement takes experimentation to the next level - livestreaming in VR.
Check out VR360 video from the event at
youtube.com/eltonjohn
and additional event footage including two live performances, a Q&A with Anderson Cooper, and “Behind The Scenes” videos in VR180 tracking Elton's journey, supported by YouTube, will be available in the coming days.
For more info on the tour, go to
EltonJohn.com
.
Vivien Lewit, Global Head of Artist Services at YouTube
Increasing our investment in Creators for Change
Wednesday, January 24, 2018
Since launching YouTube Creators for Change in September 2016, we’ve partnered with 39
inspiring creators
from around the world, helping amplify their voices to counter hate and promote tolerance. Over the last year they’ve released dozens of
thought-provoking videos
that show the power of video to encourage empathy and understanding around the world.
Today, over a hundred YouTube creators are gathered in London for the annual Creators for Change Summit. The summit celebrates last year’s progress and fosters collaboration between leading advocates of social change for the year ahead. These creators include:
L-FRESH the LION
, an Australian rapper of Sikh descent, who created a
two-part track
to challenge racism.
Dina Tokio
, a beauty vlogger from the U.K. who was recently named as one of Vogue’s “New Suffragettes,” uses her interview series
#YourAverageMuslim
to challenge perceptions about Muslim women including meeting with a hip-hop dancer, a powerlifter and a prison community development worker.
Rosianna Rojas
who, in partnership with the UN Refugee Agency, travelled to a remote part of Colombia to help refugees learn about the power of YouTube to
document their stories
and share them with the world.
A look back at 2017
In 2017, global audiences viewed Creators for Change videos tens of millions of times, spending hundreds of thousands of hours watching this content.
Creators for Change collaborated with social impact organizations and experts in
Australia
,
Germany
,
Indonesia
,
Israel
,
Spain
,
Turkey
,
United Kingdom
,
France and Belgium
. One example of this is the Indonesian chapter campaign #1Indonesia where YouTube creators
Cameo Project
teamed up with the Maarif Institute, a local NGO, on a cross-country project to encourage over 2,000 high school students from ten cities to create videos for positive change on topics that affect their communities. Topics included tolerance for ethnic and religious minorities, and digital literacy around online hoaxes.
Through Creators for Change, we’ve educated over 15,000 young people in over 200 locations through local grassroots efforts, including workshops and school programs. In fact, students surveyed in Germany and the United Kingdom reported a significant increase in confidence in their ability to identify and counter hate speech online
as a result of the workshops
. And we’re just getting started …
Increasing our investment in 2018
In 2018, we are continuing to invest in Creators for Change, including providing production and marketing support with a value of over $5M to diverse voices harnessing the power and scale of YouTube in groundbreaking, positive ways.
We will engage more creators in the program, arm the wider YouTube community with new tools and education on how to create change, and empower more young people to use their voices to encourage positive social messages.
In the coming months, we’ll announce the global recipients of the production grants we’re making available through this renewed investment.
Video is a powerful medium to open minds to new perspectives and shared experiences. Creators prove that to us every single day. And we think Creators for Change in 2018 will reach and inspire even bigger audiences.
Juniper Downs, Head of YouTube Public Policy
New Official Artist Channels provide a single destination for artists and fans to connect
Tuesday, January 23, 2018
If you’re a music fan, one of the best things about YouTube is that you can find much more than just the official version of a song. Across the platform, you can find
music videos
,
lyric videos
,
covers
,
unplugged sets
,
live performances
,
backstage footage of your favorite artist
and more.
We launched
Official Artist Channels
last year to help make it easier for fans to find content from their favorite artists by uniting their full body of work (from official videos to live performances, to individual songs and albums) under one channel.
Today, we’re simplifying things even more by bringing together an artist’s subscribers under their Official Artist Channel. Uniting subscribers under one channel means you’ll be able to go deeper and explore all of the content from the artists you love. For fans looking for music from the artists they love, finding the Official Artist Channel for an artist will soon be as simple as searching for their name on YouTube. You can also identify the Official Artist Channel by looking for the artist icon (the musical note) in YouTube search and on the channel page.
If you're currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the
Official Artist Channel
whenever new videos are uploaded or when an artist wants to send a message to their fans.
For artists, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like
Community Posts
,
Mobile Live
and
Ticketing
.
We will be expanding the roll-out of the new Official Artist Channels to artists on the platform over the coming weeks. Artists looking for more information on their Official Artist Channels can read more on the
Help Center
. Fans looking for more information on how to manage their channel subscriptions, notifications and search for channels can visit this
Help Center article
and view the
informational video
.
- YouTube Music Team
Labels
3D
4k
accessibility
account info
activism
ads
africa
annotations
arts
awards
benefit
betas
bizblog
blogs
bulletins
buzz
captions
celebrity playlists
channels
chrome
citizen journalism
citizen reporting
citizentube
comedy
comments
community
community guidelines
contests
creator's corner
creators
curators
customization
dance
design
discovery
doodle
editor
education
embeds
entertainment
events
facebook
film
flagging
gaming
gmail
google
google tv
government
grants
groups
guidelines
hd
help center
holidays
homepage
howto
inspiration
investment
jobs
journalism
life in a day
live stream
marketing
meetups
mobile
moderator
movies
music
musicians wanted
news
nonprofits
open-source
partners
playlists
policy
politics
privacy
product update
quicklist
ratings
rentals
research
safety
science and technology
screening room
search
sharing
shows
social networks
sports
staff
stats and data
store
subscriptions
tags
test tube
travel
trends
tv
twitter
upload
vevo
video editing
video production
video volunteers
viral video
youtube api
youtube direct
Archive
2018
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Feed
YouTube
on
Follow @youtube
Follow
Learn more in the
YouTube Help Center
.
Follow