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The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments  = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to Twitter to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.

42%

of sports fans follow Twitter accounts specifically to get guidance on food and drinks.

Twitter Insiders, Sep 2016, USA

Research

Game time on Twitter: A recipe for your brand’s success

Game time on Twitter: A recipe for your brand’s success
Game time on Twitter: A recipe for your brand’s success

Case Study

Chase teams with Andy Roddick to present the US Open through live Periscope video

Chase teams with Andy Roddick to present the US Open through live Periscope video
Chase teams with Andy Roddick to present the US Open through live Periscope video

Case Study

Vodafone India boosts consumer engagement through cricket & a brand mascot emoji

Vodafone India boosts consumer engagement through cricket & a brand mascot emoji
Vodafone India boosts consumer engagement through cricket & a brand mascot emoji

Case Study

HTC uses the Champions League Final to boost awareness for its brand

HTC uses the Champions League Final to boost awareness for its brand
HTC uses the Champions League Final to boost awareness for its brand

Case Study

Kia increases its regional presence by sponsoring a major soccer event with ESPN

Kia increases its regional presence by sponsoring a major soccer event with ESPN
Kia increases its regional presence by sponsoring a major soccer event with ESPN

Case Study

Adidas achieves strong brand association by engaging Madrid Marathon runners

Adidas achieves strong brand association by engaging Madrid Marathon runners
Adidas achieves strong brand association by engaging Madrid Marathon runners

72%

of sports fans on Twitter want to see game highlights.

Twitter Insiders, Sep 2016, USA

Case Study

MasterCard LAC leverages a sporting event to connect with its audience

MasterCard LAC leverages a sporting event to connect with its audience
MasterCard LAC leverages a sporting event to connect with its audience

Case Study

How can a major sports league engage fans throughout playoffs season?

How can a major sports league engage fans throughout playoffs season?
How can a major sports league engage fans throughout playoffs season?

Case Study

TaylorMade connects with its core market plus a more casual golf audience

TaylorMade connects with its core market plus a more casual golf audience
TaylorMade connects with its core market plus a more casual golf audience

Case Study

Sky Sports Rugby and Samsung UK use Twitter Amplify to connect with rugby fans

Sky Sports Rugby and Samsung UK use Twitter Amplify to connect with rugby fans
Sky Sports Rugby and Samsung UK use Twitter Amplify to connect with rugby fans

Research

How brands can connect with fans on Twitter during

How brands can connect with fans on Twitter during #Rio2016
How brands can connect with fans on Twitter during #Rio2016

Perspective

Applying event targeting to and each Olympic sport

Applying event targeting to #Rio2016 and each Olympic sport
Applying event targeting to #Rio2016 and each Olympic sport

59%

59% of sports fans on Twitter like to see behind-the-scenes footage.

Twitter Insiders, Sep 2016, USA

Perspective

Preparing for golden moments at the Olympic Games

Preparing for golden moments at the Olympic Games
Preparing for golden moments at the Olympic Games

Case Study

engages sports fans on transfer deadline day with Twitter Amplify

@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify

Case Study

uses Twitter Amplify to score with hockey fans

@CanadianTire uses Twitter Amplify to score with hockey fans
@CanadianTire uses Twitter Amplify to score with hockey fans

Case Study

How interacts with NFL fans to drive engagement and brand relevance

How @PepsiMex interacts with NFL fans to drive engagement and brand relevance
How @PepsiMex interacts with NFL fans to drive engagement and brand relevance

Case Study

Rexona Indonesia leads the conversation during a national soccer tournament

Rexona Indonesia leads the conversation during a national soccer tournament
Rexona Indonesia leads the conversation during a national soccer tournament

Case Study

Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

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