PRIVACY POLICY

As part of the ESRB Privacy Certified Program, we are subject to frequent audits of our Properties and other enforcement and accountability mechanisms administered independently by the ESRB Privacy Certified.

Whenever you visit Properties that display the ESRB Privacy Certified certification seal, you may request information about:

• Whether a company uses cookies, tracks IP addresses or uses other passive means to collect information;
• Who, if anyone, is collecting your personal information and how will it be used;
• With whom, if anyone, will your personal information be shared;
• What choices you have with regard to the use of your personal information;
• How you can access and, if necessary, change the personal information a company collects and maintains;
• Whether and how information is collected from children under 13;
• How a company ensures data security, quality, and integrity;
• Where and how to ask questions or file complaints.

DISCLAIMER: Although ESRB Privacy Certified does not monitor non-English Activision Properties, Activision makes all best efforts to ensure that non-English Properties adhere to applicable data collection guidance and principles set forth by ESRB Privacy Certified, including adherence to the EU Directive.

If you believe that we have not responded to your inquiry or your inquiry has not been satisfactorily addressed, please contact the ESRB at:

http://www.esrb.org/privacy/contact.jsp

ESRB
Attn: Privacy Certified Program
420 Lexington Ave, Suite 2024
New York, NY 10170
privacy@esrb.org

Information Provided By You
Activision may collect Information from you when you: (A) create an Activision account with a Property; (B) use our Properties; (C) participate in sweepstakes, contests and promotions; (D) use Activision customer service; (E) choose to receive newsletters on products and services, receive marketing emails, and/or participate in surveys; (F) buy Activision services or products online; (G) use “send-a-friend” functionality; or (H) allow sharing through Social Media.

A. Creation of an Activision Account
Activision will collect certain Information from you when you register with a Property. Personal information collected during registration includes your first and last name, email address and username. This personal information is combined with other Information such as your date of birth, country and information about your interests in and use of various products, programs and services and marketing preferences. Additionally, we will collect and may combine Information when you link a third party account (e.g., XBOX Live, PlayStation Network, and Steam) to your Activision account, and the use of certain Properties may require you to link a third party account to your Activision account. With an Activision account you may enjoy a tailored service and support across the Properties such as the community portals, email newsletters and the games you love and enjoy. 

B. Use of Our Properties
When you visit or use our Properties we may collect, process and/or combine Information about your use of those Properties, such as websites you visited before and after you used a Property, browser type and language, IP address, hardware and software information, third party account information (e.g., the username associated with your XBOX Live, PlayStation Network, or Steam account), gameplay data, purchase histories, and Social Media data. We may use Cookies and/or similar technologies (collectively referred to as “Cookies”) to do this.  In addition, we or our partners may also use Cookies to serve ads in our Properties. Please see our Cookie Policy for more details.

Activision may collect, process, and combine data such as your age, gender, interests, name, email address, gameplay, marketing preferences, customer service, and device-related information.

Activision may also publicly display certain Information about you, including third party account information and gameplay information, on the Properties. For example, your PlayStation gamertag will be displayed on leaderboards if you are a top player in a certain Activision game, regardless of whether or not you have an Activision account. If you have synced a third party account with your Activision account, your gamertag may be made available to be searched by other users if you have not opted out of this feature. You may unlink the third party account or prevent it from being searched at any time through your Activision profile settings.    

To provide fair gaming experience to all players, Activision uses anti-fraud technologies to prevent any cheating in our games.

C. Sweepstakes, Contests, and Promotions

When Activision runs contests or promotions on our Properties, we may collect certain Information from participants such as their name, address, postal code, email address, phone number, age and/or date of birth, or other information or content submitted by you. We may also need to collect additional information in order for you to claim a prize. That Information may be combined with other account information and will be used and shared in accordance with this Privacy Policy.

D. Interact with Customer Service

In order to provide you with customer service and assist you with resolving any issues you may have, Activision may collect Information from you including your contact details, together with details of your customer service issue and its resolution.

E. Receive Newsletters on Products and Services, Receive Marketing Emails, and/or Surveys

Activision may offer you the ability to receive newsletters periodically by email about our products and services. At any time, you can manage your preferences from your account settings and stop receiving further newsletters by unsubscribing from the link in the footer of each email we send to you. 

We may, from time to time, send you surveys in order to improve player experience with our games.

F. Buy Activision Products or Services Online

Activision does not collect any credit card and/or billing information when you purchase products or services (such as digital content) online. However, you may be required to provide credit card and/or billing information to one of our third-party vendors in order to complete a purchase. We encourage you to review the privacy policy of our third-party vendors before providing them with your personal information, as their privacy practices may vary from ours. At the time of purchase, you may also have the option to provide Information (such as your email address) to Activision for the purpose of sending you additional information or offers.

G. Send-a-Friend

From time to time, Activision may offer you the ability to email or message friends or family by using our "send-a-friend" tool. In the event we offer you this ability, we delete both sender and recipient email addresses after sending the message and only use the information we collect for the purpose of sending the email or message (unless we have separately collected the sender or recipient's details for other purposes described in this Privacy Policy). In using our "send-a-friend" tool, you confirm that you and the recipient know each other and that you have their consent to send them an email.

H. Social Media

You can interact with some Properties through social networking sites, such as Facebook and Twitter (or social media plug-ins and applications) ("Social Media"). When you interact with Activision and/or the Properties through Social Media you acknowledge that we may access your Information, solely in accordance with your Social Media privacy settings, and use it to tailor content, marketing, and improve and adjust user experience relating to Activision Properties, as well as (1) give you exclusive content; (2) personalize your online experience with us within and outside our Properties; and (3) contact you in accordance with applicable marketing preferences through Social Media or directly by sending you the latest news, special offerings, and rewards. 

When you post personal information publicly through the Properties, or on Social Media, it may be viewable by other users of these sites and we cannot prevent further use of the personal information by third parties. For more information about how your Social Media uses and protects your personal information, please refer to their privacy policies and terms of use.

Information Provided By Other Sources
We may also obtain Information about you from other sources, such as Social Media, our vendors, partners, and network advertising companies, and combine that Information with Information we have collected from or about you. We only collect Information from other sources where they have confirmed to us they are legally entitled to share it with us.

We use Cookies to provide and support our Properties and each of the uses outlined and described above. Please see our Cookie Policy for more information.

Your Choices About Information Provided by You

If you do not want to provide Activision with personal information, then you can choose not to provide it. Please note that if you choose not to provide us with personal information, we may not be able to provide you with the relevant Activision product or service that you want. For example, without providing an email address, you will not be able to create an Activision account.

Your Choices About Information Provided by Third Parties

You may be able to control how third parties collect and share your Information by changing your preferences or opting out of collection directly with those third parties. Before disclosing Information to third parties, we recommend you check their respective privacy policies for further details.

Your Choices About Activision Using Your Information

You can exercise choices over how Activision uses your personal information and update your preferences at any time:

• to remove yourself from individual contests or promotions, or from receiving email marketing or newsletters from Activision, simply click the unsubscribe link in the email or access your account from https://www.activision.com/ and edit your email marketing preferences. You will need your password to access your account;
• to disable selected Cookies from collecting information relating to the effectiveness of advertising campaigns or analytics data and from serving you with personalized advertising on our Properties or third party properties please see our Cookie Policy.

If you opt-out of receiving email marketing communications from us, please note we may still contact you occasionally about the status of your account, such as to inform you that your account may be expiring, or for other service related information.

Vendors
Vendors provide goods and services (for example, billing, consumer services support, consultancy, information technology hardware and software) to Activision in order to support, operate and develop the Properties and to deliver marketing communications on our behalf. We do not share Information with vendors to use for their own direct marketing purposes or any other purpose without your consent, except those outlined above and to execute, deliver and/or improve the services they provide.

Third Parties
Other third parties may need your Information in order to provide goods and/or services you have requested, for example, to deliver Activision digital content you have purchased through your games console, mobile phone, or tablet.

Law
We will disclose your Information in the good faith belief that we are required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability. 

This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.

Legal Rights
We will disclose your Information where necessary for the purpose of exercising, establishing or defending our legal rights.  For example, we will review your gameplay, communications, and other account information in order to investigate allegations of cheating, hacking or any other breach or alleged breach of any applicable Terms of Use or this Privacy Policy and disclose your personal information, including communications, to our legal advisors, consultants and law enforcement or other government officials.

Vital interests
We disclose your Information with third parties where we believe this is necessary to protect the vital interests of any person.  For example, we disclose Information relating to an online account if we in good faith believe the user of that account is using it in ways that are harmful to others (e.g. making inappropriate contact with minors).

Sale of our business or assets
Separately, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, Activision's customer information including Information and communications may be transferred to our successor or assign.

Activision takes a range of security measures designed to protect your personal information and keep it confidential (unless it is non-confidential by nature, for example, publicly-available information like user generated content, leaderboard rankings, and scores, etc.). We also take steps to ensure that the personal information collected is protected from misuse and alteration. In addition, we request vendors who process personal information on our behalf to themselves take a range of security measures designed to help protect your personal information. However, the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving, as are the technical and organizational industry standards relating to management of those risks. The complete security of any personal information collected, stored or used by us or our vendors cannot therefore be guaranteed.

If for any reason you wish to view, correct, or update personal information collected about you, or if you want to deactivate your Activision account, simply access your Activision account through https://www.activision.com/ or another product or service as applicable and edit your personal information. You will need your password to access your personal account. You may also send us an email asking us to deactivate your account at privacy@activision.com.

If for any reason you are concerned with the way we are using your personal information, or would like to correct or request that we delete such personal information, you can send your request to privacy@activision.com. Alternatively, , US, Canada or Mexico residents may write to us at: Activision Publishing, Inc., 3100 Ocean Park Boulevard, Santa Monica, CA 90405 USA, ATTN: Privacy Team/Privacy Policy; and users living in any other country may write to: Activision Blizzard UK Limited, Ditton Park, Riding Court Road, SLOUGH, Berks, SL3 9LL, UK,, ATTN: International Legal, Privacy. We will be happy to review, update or remove Information as appropriate.

In some cases, we may not be able to delete your personal information and will retain and use Information for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Residual copies of Information that has been removed from your account may remain in our backup systems for approximately one month. We may still retain your Information to resolve disputes, enforce our user agreement, or comply with legal requirements; in this case, your personal information will be blocked from use for any other purpose.