Official Blog
Broadcast Yourself
Enjoy your personal concert with VR videos on YouTube
Thursday, March 23, 2017
Any music fan will tell you, there’s nothing better than seeing your favorite band live. But if you’re one of the millions of people who can’t make it to a show, YouTube is giving you the next best thing. We’re working with some amazing artists to bring you live performances and music videos in VR.
And today Gorillaz – hailed by “The Guinness Book Of World Records” as the planet’s Most Successful Virtual Act – have announced their return with the release of a
new video
directed by Jamie Hewlett, featuring four tracks from their highly anticipated forthcoming album “Humanz.” The epic six-minute animated film - titled “Saturnz Barz (Spirit House)” - provides an extraordinary cutting-edge VR experience to include the track “Saturnz Barz” in full, plus highlights of “Ascension,” “Andromeda” and “We Got The Power.” You can check it out
here
fresh from the oven.
With these new immersive experiences, you can transport yourself to top music festivals and killer concerts, without having to deal with the crowds. This weekend, you can check out
Ultra Music Festival
live, with a set from Hardwell live streaming in 360 degrees. And you can already experience highlights from
Coachella
on YouTube, without having to bear the heat of the desert.
We've also been working with some of your favorite artists to experiment with new ways to tell the story behind their songs and allow you to be immersed in the video. Sit next to Sampha on the piano bench while he performs “
(No One Knows Me) Like The Piano
.” Step into Hunter Hayes’ recording studio as he builds each musical component of his current single, “
Yesterday’s Song
.” Check out Young The Giant’s latest single, “
Silvertongue
,” as though you were in the audience. Watch The Naked & Famous official music video for “
Higher
” shot at the YouTube Space LA. And you can use VR to travel behind the scenes, too. Check out
Florida Georgia Line
as they shoot “May We All” at the Tennessee National Raceway in Hohenwald.
You can watch these videos using the YouTube VR app available on
Daydream
or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop. It’ll be like you’re virtually there with your favorite band.
Vivien Lewit, Global Head Artist Relations, recently watched "
The Range - Florida (Official 360° Video)
."
Step into the games with new VR videos
Friday, March 10, 2017
YouTube’s become a global destination for people who love watching gaming videos. And we want to take gamers’ viewing experience a step further by exploring how VR videos can put them right at the center of the action. That’s why we partnered with gaming creators and publishers to experiment with the production of 360 and VR videos. What’s come out of those experiments, from “
League of Legends
” to “
Minecraft
,” was pretty exciting.
From Let's Play to trailers, there’s a really wide range of gaming content on YouTube, and a lot of these different style videos are now also becoming available in VR. You can check out gameplay from
global creators
as well as gaming-themed live action videos celebrating games like “
Call of Duty
.”
Game publishers are also getting involved in VR gaming videos in a big way, from the immensely popular “
Clash of Clans
” 360-degree video by Supercell to
documentaries
uploaded by “World of Tanks” publisher Wargaming. Even eSports organizations are producing content for VR, uploading 360-degree content from top events like the “League of Legends”
World Championship Finals
.
But what if you just want to chill and watch some gaming-themed entertainment content? We got you covered with videos ranging from the classic “
Red vs. Blue
” series to Stampy’s “
Wonder Quest
.”
To give you a taste of gaming experience in VR, check out the playlist above for some of our favorite videos so far. It’s a good cross section of the kind of gaming videos we offer in VR, many of which can make you feel like you’re standing inside the game itself. You can watch these videos using the YouTube VR app available on
Daydream
or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop.
Ryan Wyatt, Head of Gaming Content, recently watched “
Clash of Clans: Hog Rider 360°
.”
Celebrating inspirational women around the world: #HerVoiceisMyVoice
Tuesday, March 7, 2017
At YouTube, we believe that voices matter. We’re committed to fostering a community where everyone’s voice can be heard. These voices inspire millions, and for so many, these stories are more than just words. From
Lilly Singh on the power of girls and women supporting each other
, to
Kumamiki on confidence and perseverance
, to
Dina Tokio on embracing her identity
, the more we listen to and share each other’s stories, the more we can help empower women’s voices everywhere.
That’s why, this International Women’s Day, we’re turning up the volume on female voices and honoring the impact they have on all of us. #HerVoiceIsMyVoice is a moment to celebrate and share the voices of inspirational women from around the world.
Every day around the world, women are sharing their stories, wisdom and inspiration. These everyday and extraordinary moments are at the heart of YouTube, and you can find more of them
here
.
Today, we invite you to
share a video
of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched
these amazing women
.
Finally, live TV made for you
Tuesday, February 28, 2017
There’s no question that people love TV, from live sports to breaking news to sitcoms and dramas. But the truth is, there are a lot of limitations in how to watch TV today. Unlike online video, people can't watch TV when they want, on any screen and on their terms, without commitments. Consumers have made it clear that they want live TV without all the hassle. They don’t want to worry about their DVR filling up. They don't want to miss a great game or their favorite show because they’re on the go. They tell us they want TV to be more like YouTube.
Well, we’ve got some good news! We’re bringing the best of the YouTube experience to live TV. To do this, we’ve worked closely with our network and affiliate partners to evolve TV for the way we watch today.
Meet YouTube TV. It’s live TV designed for the YouTube generation—those who want to watch what they want, when they want, how they want, without commitments.
Here’s what YouTube TV offers:
Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks.
YouTube TV gives you the best of live TV, from must-see broadcast shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want. YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks, listed below.
A cloud DVR, with no storage limits.
With YouTube TV, you’ll be able to record live TV and never run out of storage. Your cloud DVR can record as many shows as you want, simultaneously, without using precious data or space on your phone and we’ll store each of your recordings for nine months.
A service that works great on all your screens.
You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
YouTube Red Originals.
With a YouTube TV membership, you can watch all of our YouTube Red Original
series and movies
right on the new YouTube TV app.
Six accounts, one price.
Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. You can watch up to three concurrent streams at a time.
Half the cost of cable with zero commitments.
A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.
YouTube TV will be available soon in the largest U.S. markets and will quickly expand to cover more cities across the country. Visit
tv.youtube.com
and sign up to find out when we’ll launch in your market.
With so much great content available on TV, we’re thrilled to build an experience that lets you enjoy it as easily as you watch YouTube. We can't wait for you to tune in.
Christian Oestlien, Product Management Director, recently used
YouTube TV
to watch “The Oscars” live on ABC.
You know what’s cool? A billion hours
Monday, February 27, 2017
A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it. It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans. And last year, we hit a big milestone on that journey: people around the world are now watching a billion hours of YouTube’s incredible content every single day!
Let’s put that in perspective. If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years. 100,000 years ago, our ancestors were crafting stone tools and
migrating out of Africa
while mammoths and mastodons roamed the Earth. If you spent 100,000 years traveling at the speed of light, you could travel from one end of the Milky Way to the other (
and you wouldn’t age a day!
). And if you searched for 100,000 years on YouTube, you’d find a
really killer KISS track
.
That’s the great thing about this milestone. It represents the enjoyment of the fantastically diverse videos that creative people make every single day. Around the world, people are spending a billion hours every day rewarding their curiosity, discovering great music, keeping up with the news, connecting with their favorite personalities, or catching up with the latest trend.
We’ve worked hard behind the scenes to make that billion-hour journey possible, but this isn’t just our milestone. It belongs to all of you, too—the global audience that tunes in every day and the creators whose videos have made YouTube the original, surprising and limitless source of entertainment it is. From all of us here at YouTube, please accept our heartfelt thanks.
Cristos Goodrow, VP of engineering at YouTube, recently watched “
Secret Billionaire: The Chuck Feeney Story
.”
A conversation with Manny Gutierrez, the trailblazer and YouTube makeup maven
Thursday, February 23, 2017
Growing up in a traditional Mormon household in San Diego, Calif., Manny Gutierrez was not always the glamazon and social media maven his fans (aka Mannyacs) know today. At 25 years old, he is now Maybelline’s first male ambassador and has over 2 million subscribers to his
YouTube channel
but that’s only part of his story. We spoke to Manny about his decision to not go to medical school, being a trailblazer … and of course, the celeb he’d most love to glam:
Q: How did you initially get your start on YouTube?
Manny: I started on YouTube because my followers on Instagram were asking for it! I was like, wait, you want me to make longer videos than the ones on Instagram? So when I hit 50K followers on Instagram, I started my channel.
Q: You were planning to go to medical school but decided to pursue makeup artistry full-time … was that a scary decision to make?
Manny: YES, that was an extremely scary decision to make. Whatever I did I wanted to be the best at it and be successful, and I thought I needed to go to med school and be a doctor to be successful ... so once I decided to stop pursuing that dream and plunged into makeup, it was like jumping into a black hole. I had no idea what to expect but luckily I was met with open and caring arms in the beauty community.
Q: Your
coming-out story
has been viewed more than a million times on YouTube! What do you hope others take from your story whether they are struggling with something similar or not?
Manny: I think that what people can take from my story is that I haven't always had it "easy." I still don't! I struggled when I was younger finding who I was, and it wasn't until much later on that I became comfortable in my own skin. I wanted to convey the message that it doesn't matter what other people think of you; what matters is how you view yourself.
Q: It's not easy to be a trailblazer and break stereotypes … we even saw your dad come to your defense recently with someone trolling you. Was there ever a time when you questioned whether being a trailblazer was worth it? What got you through?
Manny: Honestly, I never really thought of myself as a trailblazer. I just thought, hey, I'm doing what I'm doing ‘cause I love it and I have some awesome supporters ... until recently it's blown up so much I'm actually like, whoa ... maybe I really am helping pave the way for other boys in the beauty world or breaking down gender norms in general. I have never thought of stopping or quitting. I am a go-getter, and once I find something I love, I am going to see it through to its fullest potential and I won't let anyone stand in the way of that.
Courtesy: MannyMUA733 (Instagram)
Q: What has been the value of YouTube for you?
Manny: The value is indescribable, to be honest. I have no words. I can support myself and my family and reach millions of people and touch their lives DAILY! There really are no words, the value is immeasurable.
Courtesy: MannyMUA733 (Instagram)
Q: Who is your ultimate beauty icon?
Manny: My mother is my ultimate beauty icon.
Manny and his mom
Courtesy: MannyMUA733 (Instagram)
Q: If you could do any celebrity's makeup, who would it be and why?
Manny: Honestly, it would probably be Lady Gaga ... 'cause I want to meet her SO BAD!
Q: Do people still recognize you when you aren't glammed up?
Manny: ALL THE TIME, and I love it! Makeup is what I love and what I do, but it's not ALL of me. I don't mind not being glam at all! I love my skin in and out of glam.
Courtesy: MannyMUA733 (Instagram)
YouTube goes to the movies
Wednesday, February 22, 2017
The Oscars are just days away—which means movie fans are locking in their predictions, nominees are putting the finishing touches on their red-carpet looks, and we’re ready to name the most popular movie trailer on YouTube.
May we have the envelope, please ...
Our special-edition YouTube Movie Trailers Leaderboard ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. This year, the nine trailers are all blockbusters, racking up 3M hours of watch time.
1
That’s the equivalent of about 25M viewings of the Oscar-nominated animated short, “Borrowed Time.”
The most popular trailer came right down to the wire. And the winner is … “
La La Land
,” which took home the #1 spot on our Leaderboard, followed closely by “
Arrival
” and “
Hacksaw Ridge
.”
1
Head over to
Think with Google
to see how the other Best Picture nominees fared.
The movie space on YouTube
While the best picture nominees span a variety of genres, superhero trailers are the most viewed according to new research on the movie space on YouTube from third party researcher
Pixability
. Superhero trailers have the highest average number of views per video,
2
and superhero, animated, and science fiction trailers make up 74 of the top 100 most viewed trailers.
2
Pixability also found that while trailers are the
most popular
type of movie content on YouTube,
2
songs (both official clips and covers by fans) are actually the
most engaging
type of movie content.
3
Movie musicals like “La La Land” are certainly having their day in the sun—and YouTube viewers are singing right along.
Case in point: “La La Land” is running away with the competition for YouTube views among the nominees for Best Original Score, with over 1 billion views of its music, both in clips of the movie and covers by fans.
4
Google News Lab looked at trailer trends from another angle entirely: geography. Think you can guess which movie trailers were most popular on the coasts? West Texas? The Pacific Northwest?
Take a look
.
Before the winner is crowned on Sunday, pop some popcorn and don’t forget to take a spin through all the top Best Picture trailers over at
Think with Google
.
Meredith Argeris, YouTube Marketing, recently watched “
La La Land (2016 Movie) Official Trailer – 'Dreamers'
.”
Sources
1
The YouTube Movie Trailers Leaderboard includes views on videos from some of the most popular trailer aggregators as part of our count. Ranking is determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched) through 2/13/17. Trailers must be for movies nominated for Best Picture and included the top performing trailer for each nominee. YouTube global data, 1/1/16-2/13/17.
2
Pixability, “Movies on YouTube,” February 2017
. “Most popular” is based on number of videos and views.
3
Pixability, “Movies on YouTube,” February 2017
. “Most engaging” is based on total likes, comments, and shares. Songs refers to music and lyric videos of either full movie soundtracks or songs attributed to a top movie.
4
YouTube data, 1/1/16–2/1/17.
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