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Rokenbok
About us
We help children build their ideas. Rokenbok creates endless, special playtimes for children and their parents. Each building set or remote control machine can be enjoyed alone, or as part of an ever-growing world with unlimited play and educational potential.
What we did
When the economy shifted, specialty toy stores began shutting their doors, so we needed to quickly find a new way to demonstrate how sophisticated our toys are. Because Rokenbok really comes to life when it’s seen in action, we started promoting videos of our elaborate systems on YouTube.
Our ad
Insider tips
Vary content
We've found that some of our lower production value videos actually perform as well as, or better, than the scripted higher production value videos. The key is posting new, varied content.
Choose Keywords wisely
We implement keyword motifs with our video ad campaigns like bulldozer, cement truck, trash truck, airplane and other words we anticipate kids and families are searching for on YouTube.
