Thunder gives your team the speed, simplicity and scale to execute ambitious creative strategies in-house or with your agency partners.
“Literally changing the way the
business of marketing is done”
“A simple way to create and serve
digital ads”
“Presto, it creates a display ad”
Today’s elite advertisers harness new ad formats and targeting technologies by optimizing the creative. The opportunity to tailor and test creative messaging to accelerate campaign performance has never been greater.
Thunder streamlines creative production for desktop, mobile, and social ads. If you need a lot of creatives for any reason, Thunder helps you build for multiple sizes and channels in a fraction of the time of other solutions.
We engineered Thunder for speed, simplicity, and success. Thunder’s unique and easy-to-use interface has won over designers, marketers, ad sales execs, legal teams, and operations managers. Thunder's ads appear in programmatic and non-programmatic media across the globe.
Alongside our powerful programmatic creative technology is a friendly and accessible support team whose goal is to exceed your expectations every step of the way.
To make your ads meaningful, you need a fast, simple and scalable way to create and customize your creatives.
See how Thunder ensures that build costs, turnaround time, and the volume of ad production don't stop you from having ads that resonate.
Every time you serve a generic creative, you miss an opportunityThe average person sees 5,000 ads a day. When you customize and test your creatives, you hone in on what a customer cares about with a creative that is relevant.
Thunder is an ad production platform for creative relevancy so your ads can rise above the noise and connect with consumers.
Activate your investments in data-driven mediaThis year over $6 billion will be spent on media targeting and audience data and investments in demand side platforms (DSPs) and data management platforms (DMPs). However, less than 10% of data-driven campaigns deliver a targeted message for the audience in mind. Join the top tier of marketers in activating your audience data by tailoring the creative to the audience.
Thunder is the only CMP that blends science with artUntil now, scalable creative meant formulaic and predictable creative.
Previous solutions like dynamic creative optimization (DCO) depend on complex data feeds and fixed templates. In the spirit of being data-driven, the creative was frequently compromised.
Thunder’s flexibility leaps beyond DCO as the only Creative Management Platform that meets aesthetic and quality standards for brands. Our unique approach to programmatic creative allows each creative variation to be made pixel perfect for maximum impact. Thunder's ease-of-use is unmatched in the industry.
In the newsFor the last few years, rich media has been taking shots right and left. Will these three blows leave the format down for the count?
Thunder CEO Victor Wong shares actionable optimization tactics with MarTech Advisor.
Kim Davis at The Hub talks to Thunder CEO Victor Wong on rebranding from PaperG.
Marketingland digs into why we rebranded from PaperG to Thunder, and the exciting road ahead for our display and social ad creative platform.
Brands use Thunder to bring routine display
Cutting-edge agencies use Thunder to offer campaigns tailored to their audiences like nobody else can.
Thunder’s flexible platform powers a vast array of ad products for publishers including local ad solutions, co-op advertising, and professional creatives services.
