FAQs about brand surveys
Overview
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What is a brand survey?
Arrow down iconBrand surveys allow users of Twitter to optionally share their perceptions of different companies and products. These surveys are distributed within Tweets from the @TwitterSurveys account.
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Why am I seeing this survey?
Arrow down iconIf you see a Tweet from @TwitterSurveys, you have been selected to participate in a brand survey. If you do not want to participate in the survey, simply don’t click on the Tweet from @TwitterSurveys and/or click the dismiss button on the Tweet.
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Who uses this data?
Arrow down iconResponses are anonymized and combined with many other responses before being shared with a third party, who helps tabulate and analyze the results for Twitter and any brands that participate in the survey. We comply with our privacy policy and do not share any personally identifiable information with advertisers.
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If I participate in a survey, is the data tied to me personally?
Arrow down iconYour responses are anonymized and combined with many other responses. Responses are anonymous when shared for tabulation and analysis.
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Will this affect my Twitter experience?
Arrow down iconNo. Your choice to respond or not to the survey will not alter your overall Twitter experience.
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Why are these surveys being conducted?
Arrow down iconThese surveys are intended to help Twitter and brands understand the effect of brand ads and how they are perceived. This is a standard industry practice across many digital platforms.