New ways to tap into video on Twitter

Every day, the world turns to Twitter to discuss the videos that everyone is talking about now – whether it’s sports, news, or music, musings from popular creators, on-the-ground footage from a world event, or a glance into daily life that might just go viral.

Video is becoming increasingly central to the real-time conversations happening on Twitter – video Tweets on Twitter have increased by over 50% since the beginning of 2016. And we love watching all the timely, important, and funny video content people share every day:

Today, we’re announcing some updates to videos on Twitter:

Tweet longer videos: Starting today, you’ll have more room to unleash your creativity on Twitter. Where previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to – you guessed it – 140 seconds long. (Select publishers will continue to be able to post videos up to 10 minutes long through our professional publisher tools.)

Learn more about how to upload videos on Twitter for iOS, Twitter for Android, and twitter.com here. This update will be coming soon to Twitter for Mac and Twitter for Windows, as well.

Soon, you may also begin to see longer videos on Vine. Starting with a small group, creators will be able to add a video (up to 140 seconds) to their Vine, turning the six second Vine into a trailer for a bigger story. Learn more about how Vine is giving you more of what you love, here.

See more videos: We’re also making it easier to explore the amazing videos everyone’s Tweeting about.

Here’s how it will work: tapping on a video Tweet or Vine on your timeline will take you to a new, full-screen viewing experience, where more great video and Vine Tweets will be suggested below.

This will be rolling out soon on Twitter for iOS and for Android.

Twitter Engage: Twitter gives the world’s most influential creators a way to connect directly with their fans. Today, we’re releasing a new app to help popular video creators better understand, engage, and grow their audiences on-the-go with real-time data and insights. Learn more here.

This week, we’re excited to connect with top video creators and their fans as a sponsor at VidCon. To join in on the conversation, follow @Video for videos and updates from the event, and be sure to Tweet #vidcon2016 to unlock a special emoji celebrating our community of creators.