Engagement on Twitter is key in the political arena, noticed by pundits, media and everyday Canadians.
Engagement, whether it be a reply, a Retweet or a click, is dynamic and can take on a life of its own. The more you engage with your followers, the more they engage with you, and vice-versa. That can help grow a Twitter community very quickly.
If you’ve checked your Direct Messages today, you may have noticed that something’s missing: the limitation of 140 characters. You can now chat on (and on) in a single Direct Message, and likely still have some characters left over.
Anyone who follows politics knows there’s nothing more exciting than a federal election, and anyone wanting breaking news and a seat behind the scenes knows that Twitter is the place for insights and information about Canada’s 42nd general election (#elxn42).
With 59% of Canadian Twitter users saying their votes are up for grabs this time out, there’s never been a better time for citizens and the candidates to use Twitter to speak up on the issues they care most about.