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What's happening on YouTube
One step closer to reality: introducing 360-degree live streaming and spatial audio on YouTube
Monday, April 18, 2016
Growing up as a kid, my favorite basketball player was Magic Johnson. I wanted nothing more than to be able to watch him play in person, but unfortunately I never got the chance. Whether it’s a sporting event or a concert or even a family gathering, all of us have had the feeling of wanting to be somewhere we couldn’t. But these days, virtual reality and 360-degree video can help get you one step closer to actually being at those places and in those moments. Today, we’re taking immersive video even further with 360-degree live streaming on YouTube.
We first
launched support for 360-degree videos
back in March 2015. From
musicians
to
athletes
to
brands
, creators have done some incredible things with this technology. Now, they’ll be able to do even more to bring fans directly into their world, with 360-degree live streaming. And after years of live streaming Coachella for fans around the world who can’t attend the festival, this year we’re bringing you the festival like never before by live streaming select artist performances in 360 degrees this weekend.
Starting today, we’re also launching spatial audio for on-demand YouTube videos. Just as watching a concert in 360 degrees can give you an unmatched immersive experience, spatial audio allows you to listen along as you do in real life, where depth, distance and intensity all play a role. Try out
this playlist
on your Android device.
To make sure all creators can tell awesome stories with virtual reality, we’ve been working with companies across the industry. We’re working with companies like VideoStitch and Two Big Ears to make their software compatible with 360-degree live streams or spatial audio on YouTube and more will be available soon. We’ll also make 360-degree live streaming and spatial audio technologies available at all
YouTube Space
locations around the globe, so you can take it for a spin.
What excites me most about 360-degree storytelling is that it lets us open up the world's experiences to everyone. Students can now experience news events in the classroom as they unfold. Travelers can experience faraway sites and explorers can deep-sea dive, all without the physical constraints of the real world. And today's kids dreaming of going to a basketball game or a concert can access those experiences firsthand, even if they're far away from the court. What were once limited experiences are now available to anyone, anywhere, at any time.
Are you ready to never miss a moment again?
Neal Mohan, Chief Product Officer, recently watched "
Dub360: Stephen Curry pregame warmup routine
."
Cure festival FOMO and watch Coachella live exclusively on YouTube - tune in to watch select live performances on April 15-17
Monday, April 11, 2016
Not everyone can make it to the California desert, but that doesn’t mean you have to miss out on Coachella. Un-leashed by T-Mobile, music fans around the world can tune into Coachella’s
YouTube channel
on April 15-17 to catch performances of both emerging artists and the biggest acts on the lineup. The live stream will also be available on the
YouTube Music app
, and on
any screen
where you can watch YouTube.
You can further enhance your experience with several new features on Coachella’s
YouTube channel
for this year’s festival:
You’ll have the freedom to choose from three live stream channels and a video-on-demand hub to see highlights and performance footage throughout the weekend. You can also find this on mobile at
CoachellaLive.com
.
An interactive personalized schedule to customize your live viewing experience. The live stream channel will change automatically based on the artists and bands you select.
The Coachella YouTube Channel social feed will incorporate new exclusive highlights and top moments from the festival.
Stay tuned here to find out which artists will be in the live stream and subscribe to
Coachella’s YouTube channel
to watch the latest videos and even relive past performances.
Enjoy!
Ali Rivera, West Coast Head Artist Label Relations recently watched ”
Conan Driving Lesson
,” and Brian Anderson, Music Programs Manager, YouTube Music, recently watched ”
Despacio Soundsystem
.”
An exciting new way to watch 360 videos on YouTube
Friday, April 1, 2016
Over the years, we’ve received thousands of innovative feature requests from our users. But there’s one suggestion we’ve heard over and over again, and today, we’re finally able to make it a reality.
We’re proud to introduce the ability to watch videos on YouTube in 360 degrees —sitting right next to Snoop Dogg.
We call it SnoopaVision.
SnoopaVision is a cutting-edge 360 experience that combines two undeniable trends:
360 is the future
Snoop Dogg
To get started, just click the SnoopaVision icon in the lower right of any video. Try it now for popular videos like "
6ft Man in 6ft Giant Water Balloon
" and "
Double Rainbow Song
," and see the full list at
youtube.com/snoopavision
.
Sometimes, it’s the most obvious ideas that are the best, and that’s certainly the case with SnoopaVision.
Ben Relles, Head of YouTube Innovation, recently watched “
Crazy Mountain Biker with SnoopaVision
"
in High Definition (which is also the name of
Snoop’s
new album, coming soon)
.
Inviting more players to the game
Thursday, March 10, 2016
The YouTube Gaming team has been on a six-month speedrun. Last summer, we released an app and website designed to connect gamers with each other, and with the creators and content they love. Since then, we’ve enabled
Mobile Capture
, so you can record and live stream mobile gameplay on-the-go directly from Android devices, and we’ve introduced Sponsorships in beta, which makes it easy to back your favorite gamers while receiving extra perks including a live chat badge chosen by the creator and access to exclusive chat sessions.
Now we’re inviting more players to the game. Starting today, the YouTube Gaming mobile app will be available on
iOS
and
Android
in Canada, Australia, New Zealand, and Ireland, homes to top gaming creators like
jacksepticeye
,
Vanoss
, and
TypicalGamer
. Many more countries are coming soon, so get ready.
YouTube Gaming is built just for gamers, and we asked you to tell us how to make it the best way to connect with your community. Today we’re sharing some new ways we're helping you find and watch awesome videos and live streams based on feedback we’ve heard:
Homepage navigation
: Say goodbye to the sidebars! We’ve simplified the homepage to make it easier to find what you’re looking for.
Game and channel browsing
: We’ve added pages for you to manage your games and channels, plus discover new ones.
Dedicated live destination
: You’ll find a new “Live” tab on the homepage that brings together top streams, top games, and streams from channels you’re subscribed to.
Android live playback
: Our Android live stream player joins iOS and the HTML5 desktop player with an upgrade to support quality switching, 60fps playback, and DVR mode.
Pop-out player
: On Android, you can now pop out the YouTube Gaming player to keep it visible above other apps on your device.
We’re so excited to bring YouTube Gaming to more countries, and look forward to watching more together.
Alan Joyce, Product Manager, recently played "
Alpha Protocol
."
Celebrating female voices on YouTube
Wednesday, March 2, 2016
Over the past decade, we’ve seen women use their voices to make incredible things happen on YouTube. We’ve laughed with comedians like
GloZell
, watched beauty gurus like
Yuya
create new how-to videos from different corners of the world, and tuned in to see creators like
Gigi Gorgeous
start conversations about her journey as a transgender woman.
Women on YouTube are diverse, creative, and bold. We’re amazed by the way these creators inspire millions of fans around the world. Needless to say, it’s important to us that YouTube remains a place where everyone has the creative freedom to express themselves, their thoughts, and perspectives.
Today, ahead of International Women’s Day, we’re announcing two new programs to continue championing female voices on YouTube. The first is a new, year-long partnership with the United Nations that appoints top YouTube female creators as the very first Change Ambassadors for the United Nations’ Sustainable Development Action campaign. The second is a global production program across the YouTube Spaces that puts women both in front of and behind the camera.
Through the years, we’ve seen women on YouTube become beacons of inspiration to their fans. That’s why we’re so excited about this new partnership with the United Nations and to announce
Ingrid Nilsen
,
Jackie Aina
,
Yuya
,
Taty Ferreira
,
Hayla Ghazal
,
Louise Pentland
, and
Chika Yoshida
as Change Ambassadors -- the first group of women on YouTube to join the U.N. in advocating for gender equality as part of U.N.’s Sustainable Development Goals. This group of passionate female creators are brilliant role models on YouTube, and we can’t wait to see how they’ll work with the U.N. to inspire and activate their global fan communities as well as women and girls around the world.
Change Ambassadors Ingrid Nilsen, Louise Pentland, Jackie Aina, Yuya, Chika Yoshida, Taty Ferreira, and Hayla Ghazal at the U.N.
An extraordinary community of women has also come together around our new global YouTube Spaces program over the last few months, creating new videos that put female voices in front of and behind the camera. Across our YouTube Spaces in Los Angeles, London, Tokyo, New York, Sao Paulo, and Berlin, these female creators attended workshops and filmed over 50 videos on sets constructed specifically for this program. To help drive an atmosphere of collaboration throughout the program, six female creators including
Anna Akana
(U.S.),
Alexys Fleming
(U.S.),
Julia Tolezano
(Brazil),
Em Ford
(U.K.),
Nilam Farooq
(Germany) and
Kuma Miki
(Japan) acted as Creative Directors in their respective Spaces, helping mentor other creators who also participated in the global video shoots.
From tributes honoring historical female leaders and original scripted content, to discussions about women in the workforce and other women’s issues, these new videos will begin rolling out today on the
YouTube Spaces channel
, as well as the creators’ own channels. Check out all of the channels who participated in the YouTube Spaces Women's Program
here
.
YouTube has always been an open stage where anyone can share her story. We hope these new programs will inspire even more women to find their voices, create their own roles, scripts and stories, and advocate for the issues they care about.
And to the current generation of female creators who express themselves every day, thank you for inspiring all of us at YouTube ... and all of us around the globe.
Danielle Tiedt, Chief Marketing Officer at YouTube recently watched “
Emma Watson at the HeForShe Campaign 2014 - Official UN Video
.”
That’s music to my ears: watch the BRIT Awards live on YouTube
Thursday, February 18, 2016
Jarvis Cocker crashing Michael Jackson’s performance. Madonna’s
badly behaved cape
.
Sam Smith
silencing a whole arena with his incredible voice. The BRIT Awards with MasterCard has given us some of the most memorable moments in music history. For the third year, you can watch this must-view music moment streamed live on the BRITs channel if you’re based outside of Great Britain. Just tune in at youtube.com/Brits on whatever screen you find yourself closest to: mobile, tablet or TV.
Some of your favorite YouTube stars will be there live to bring you yet more action. YouTube stars
Dan
&
Phil
will present the official BRITs YouTube live stream featuring backstage action and yet more fun and games.
Kingsley
will be on the red carpet, rubbing shoulders with the biggest stars as they arrive to create more content for the BRITs YouTube channel.
And what stars! This year, international artists like
Rihanna
will join breakthrough British artists like
James Bay
for an unforgettable night of live performances. Not one, but TWO holders of YouTube’s prestigious “
billion views
” club will also perform:
Adele
and
Justin Bieber
. That’s alongside live performances from
Coldplay
,
Jess Glynne
,
Little Mix
and
The Weeknd
. After the live broadcast, individual artists will upload their performances to their own YouTube channels for you to relive again and again, plus there will be catch-up content on the BRITs channel itself.
So, tune in on February 24 at 3 p.m. ET to the official
BRITs channel
, kick back and as they say in good ol’ Great Britain, prepare yourselves for a right royal knees-up.
Christophe Muller, Head of International Music Partnerships at YouTube and Google Play Music, just watched "
Sam Smith - Lay Me Down (Live at The BRIT Awards 2015)
."
The YouTube AdBlitz Champion of 2016 is ...
Friday, February 12, 2016
Another football season is in the books, but the Big Game ads continue to live on - on YouTube. While there’s been plenty of Monday morning quarterbacking about the best Big Game spots, fans have been weighing in this week by voting for their favorite ads on YouTube AdBlitz.
All the votes have now been tallied, and it’s time to reveal the Top 5 winners. With more brands and more overall ads competing in this year’s YouTube AdBlitz than ever before, the competition was fierce. But one brand rose to the top as the clear-cut fan favorite:
Congratulations to Pokémon! With over three times as many votes as the second place ad, and more votes overall than the other four winners combined, Pokémon has been voted by fans as the YouTube AdBlitz Champion of 2016!
Here are the rest of the Top 5 - all fan favorites as determined by your votes. Second place belongs to T-Mobile’s “Drop The Balls” starring a completely faultless (this time) Steve Harvey:
In third place is … T-Mobile again! This time featuring a very agreeable Drake:
It would be hard to imagine a Big Game ads season without puppies, monkeys or babies. So Mountain Dew Kickstart came to the rescue, snagging fourth place with Puppymonkeybaby:
Finally, KFC became the first brand ever to make the YouTube AdBlitz Top 5 without airing their ad during the Big Game’s national TV broadcast. The ad aired during the CBS live stream of the Big Game, connecting with fans online who then came to YouTube AdBlitz to cast their votes.
Visit
YouTube AdBlitz
to watch all of this year’s Big Game ads.
Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched "
Beyoncé & Bruno Mars Crash Super Bowl 50 Halftime Show | NFL
."
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