Account Login and Setup
When you want to create new Twitter Ads campaigns or manage your existing ones, log in to your Twitter account. Click on the gear icon on the right side of the toolbar to bring up the dropdown menu and click on Twitter Ads. You can also point your browser directly to ads.twitter.com.
If you are not already logged into Twitter Ads, you will be prompted to enter the username and password for you your advertising account. Use the same username and password as you do to log into twitter.com.
Note: You must enter your advertiser username without the “@” sign..
If you haven’t created your first campaign yet, click Get started to create your first Twitter Ads campaigns.
Know the username & password for the Twitter account you’ll use for advertising.
Designate a point-person with the authority to create and manage campaigns.
Visit our Start Advertising page to sign up for a Twitter Ads account.
Learn how others have used Twitter Ads to drive business results at business.twitter.com/success-stories
Follow @TwitterAds and @TwitterSmallBiz from your advertising account on Twitter to get relevant tips and updates from our team.
Your profile picture. Is your profile picture recognizable? Does it represent your business? Change these settings here.
Your bio. Make sure to include the name of your business, location and website URL. Also, explain what you do in a clear and informative way.
Your header/background. Both are customizable. Use these to showcase the personality of your business.
Want more customers? To increase in-store transactions? To grow your audience on Twitter? Set goals to help you develop more effective ways to connect with your audience and grow your business.
Who are your customers? What common interests do they share? What do they tweet about? Consider your different audiences and think about the tone of voice, content and campaigns you’ll use to speak to each group.
Depending on your objectives and audience, select the advertising products that will work best for your business. You can always select both and add new campaigns at any time:
Followers
Follower campaigns are the best way to grow your audience on Twitter. Your followers are an engaged audience of prospects that want to hear from you or your business whether they’re existing customers or just want to learn more about what you offer. Learn more about Followers.
Website click or conversions
Website click campaigns are optimized to drive traffic and generate conversions on your website from tweets targeted to specific audiences of users. Feature your content prominently within a Tweet in a way that is designed to maximize click-throughs to your website. When the Card is tweeted, it will be appended with an engaging image and additional information about your website. Learn more about website clicks and conversions.
Tweet engagements
Tweet engagement campaigns are designed to reach more people and drive conversion for your brand and products. Any tweet you publish organically on your Twitter account can be promoted to reach targeted audiences of users who do not follow your account. Learn more about tweet engagement campaigns.
App installs or engagements
Twitter mobile app promotion is a full suite of products that enables advertisers to drive installs of their mobile app and re-engage existing users. With mobile app promotion, advertisers can drive users to download or open mobile apps directly from within a Tweet. Combined with Twitter’s sophisticated targeting capabilities, a creative suite optimized for mobile app promotion, and the ability to track to the install level, these products are designed to empower you in the mobile marketplace. Learn more about apps install campaigns.
Leads on Twitter
A Lead Generation card makes it easy for people to express interest in what your business offers – they can seamlessly and securely share their email address without leaving Twitter or having to fill out a cumbersome form. Learn more about Leads on Twitter.
Research your best hits
Take a trip down Tweet history lane. Which of your Tweets got the most retweets or likes? Which ones sparked great conversations with your audience? Use your Tweet activity dashboard to find your top performing Tweets and consider promoting more like them.
Account security is vital for advertisers. Our Securing Your Account page provides full instructions for protecting your account. Here are the most essential best practices:
Link your account to a company domain email address. This will allow us to help if you ever need a password reset.
The passwords for your login email address and your Twitter account should be strong and unique.
Use Login Verification.
Always make sure the URL is Twitter.com before entering your account information (email or password).
Only authorize recognized applications and keep track of your account’s connections at your Account applications page.
In order to help advertisers manage Twitter Ads campaigns more effectively and more securely, we allow for different levels of access to individuals affiliated with a brand or Twitter handle. Multiple users may be given access to an advertising account. Each user will log in with his or her own username and and will be able to access the advertising accounts to which he or she has access. If you’re managing multiple accounts, you’ll need to log in directly to ads.twitter.com to update billing information.
This feature can reduce risk of malicious or erroneous mishaps with your business / brand @handles by granting access to more of your team without sharing the password to your main account(s). In addition, it can reduce friction for users who manage ads for more than one ads account on Twitter.
How does it work?
Each advertiser’s actual handle, by default, will become the account administrator. As a result, this user can grant varying degrees of access to other Twitter users. The option to access the accounts you have the ability to manage is available in the drop-down menu when an account name is clicked.
You must be logged in to an account administrator handle in order to grant other users access to the account. Once you are logged in, find the account dropdown and click the Edit access to account button.
To begin adding more users, click the Add more users… button.
Next, enter the @username of another Twitter user, and indicate if this user should be an Account Administrator, Ad Manager or Analyst. These roles are defined as follows:
Account Administrator: User has full access to ads.twitter.com, including the ability to create new account administrators and ad managers, edit account access for administrators and ad managers, make changes to advertiser campaigns and view performance data. Account administrators cannot post organic tweets but have the ability to create promoted-only (aka limited delivery) Tweets
Ad Manager: User can access ads.twitter.com and make changes to campaigns and view performance data. Ad managers cannot create new accounts. Ad managers cannot post organic tweets but have the ability to create promoted-only (aka limited delivery) Tweets
Analyst: User can access analytics.twitter.com and view analytics, but does not have access to (paid) campaigns.
Next, choose whether you would like to allow this user to create limited delivery Tweets for use in campaigns.
After picking a role and clicking save, this user will have access to the advertiser’s dashboards onads.twitter.com or analytics.twitter.com.
Only the user whose Tweets are used in the advertiser’s campaigns OR Account Administrators/Ad Managers with the promoted-only Tweet compose permission will have access to create a promoted Tweet from ads.twitter.com. For all other users, Tweeting will be be disabled.
Protips
At this time, only the user whose Tweets are used in the advertiser’s campaigns or users with Account Administrator/Ad Manager access can Tweet from ads.twitter.com. For all other users, Tweeting will be be disabled.
If a user only has access to one account, the default account will automatically display. If the user has access to more than one ads account at any level, he or she can select which account to use by clicking on the account name in the upper-right corner and clicking “Switch accounts” in the drop-down.
If a promotable user is protected, no user will be able to see his or her tweets.
You have the option to pause and resume your campaigns at any time. You can do this in three different locations: on the overall campaign dashboard, individual campaign summary page or on an individual campaign setup page.
To pause a campaign on the campaign summary page, click the small pause icon located next to the corresponding campaign:
To restart the campaign, click the play icon.
To pause a campaign on an individual campaign setup page, click the Pause Campaign button in the upper left corner.
To restart the campaign, click the Resume Campaign button in the upper left corner.
IMPORTANT: Once you pause a campaign, it make take a short amount of time for our advertising servers to register the change. There might be a small amount of spend that occurs after the campaign has been paused. This is expected behavior.
If you no longer have any need for the data of a campaign and would rather have the data removed from your Campaigns page, there is the option to completely delete a campaign.
IMPORTANT: Once you delete a campaign, you will no longer have access to the analytics or information regarding that campaign. As a best practice, we suggest that you do not delete campaigns unless they are duplicates or have been created in error.
In order to delete a campaign, take the following steps:
1. Under Campaigns, select the campaign you wish to delete and click edit campaign.
2. On the Campaign Setup page, click on the red Delete Campaign button in the bottom right corner.
3. You will then be prompted by a pop-up to confirm that you are done with the campaign, as this action cannot be undone. Click OK if you would like to continue, and your campaign will be deleted.
You can now schedule Tweets to be posted in the future. Both organic and promoted-only Tweets can be scheduled for future delivery, and as needed, coordinated to go live with new or existing campaigns.
Anything that can be calendared in advance can be scheduled, such as new product releases or regular updates. In addition, you can use this feature to publish tweets on the weekend, evenings, or other inconvenient times. Tweets can be scheduled up to a year in advance and down to 1-minute granularity.
Creatives Tab
You can now use the Creatives tab to create and manage both cards and scheduled Tweets:
In this Tweets manager, you can view all Tweets (posted and scheduled), only Promoted Tweets, or only scheduled Tweets:
How to create a new scheduled Tweet
There are two ways to create scheduled Tweets— via the Creatives tab, or the Tweet composer at the top right of Twitter Ads.
To get started, either:
Click the Tweet button at the top right of ads.twitter.com, OR
Click the Compose Tweet button at the top right of the Tweets manager within the Creatives tab
When the Tweet box pops up, add Tweet text, as well as a photo, location, or card as desired. Then, select from the following three options to decide how, where and when you want your content delivered:
Delivery
Standard— choose to deliver your Tweet organically, to all followers
Promoted-only— only deliver your Tweet to users as part of a Promoted Tweet campaign; don’t deliver this organically to followers
Promotion
If desired, add your Tweet to an existing Promoted Tweet campaign (optional)
Scheduling
Post Now
Custom Delivery — select a date and time in the future, up to 1 year in advance. Note the Time zone indicated; this is tied to the advertiser’s account.
Both organic and limited-delivery Tweets may be scheduled. Both types of Tweets will display in campaign setup, and can be targeted to an advertiser’s audience of choice.
Adding scheduled Tweets to campaigns
Promoting a scheduled Tweet is easy. Once you have created a scheduled Tweet in the Creatives tab, create a new campaign, or navigate to an existing campaign, and you will see the scheduled Tweet available for promotion.
If you are in the process of setting up a campaign, you may also use the Tweet button at the top right of Twitter Ads to create a scheduled Tweet. This will immediately display in the Tweet selector, and be available to add to your current campaign.
Complete campaign setup by selecting targeting, budget and bids, and then publishing or saving your campaign.
Scheduled Tweet management
All management, including editing and deletion, of scheduled Tweets is done through the Creatives tab.
To delete a scheduled Tweet, click Delete beneath the scheduled Tweet in the Creatives tab.
To edit a scheduled Tweet, click Edit beneath the scheduled Tweet in the Creatives tab. Then edit your Tweet content, delivery, promotion, and/or scheduling details. Click the Update scheduled Tweet button to save your changes.
Promoted-only Tweets are Promoted Tweets that are only shown to users targeted in your advertising campaigns. They do not show on your followers’ timelines, in search, or on your profile. When seen by a targeted user, they act like normal Tweets and can receive replies and be shared, retweeted, liked, etc.
How do I create promoted-only Tweets?
Promoted-only Tweets, like all Promoted Tweets, can be created from Twitter Ads, either from the main Tweet composer or during campaign creation. Any Twitter Ads user with the ability to compose Tweets can create promoted-only Tweets.
From the main Tweet composer, you must select “Promoted-only” under the delivery options. Any Tweet created in the campaign form while creating or editing a campaign will automatically be set to promoted-only.
Who sees promoted-only Tweets?
Promoted-only Tweets are shown to the people you target in your campaigns. They are not shown to your followers, unless you specifically target them in your campaign. If you choose to schedule the Tweet, it will not be published until the date and time you specify.
Note: While promoted-only Tweets are effectively hidden, they are still “live” Tweets. This means if you mention a Twitter user in your Tweet (e.g. “Hi @Twitter”) that user will receive a notification that they were mentioned with a link to the Tweet. In addition, because promoted-only Tweets are live, they are also viewable by our data partners who have access to all live Tweets for analysis purposes.