Z Mañasco

During my time at Griffin I worked on website project together with the Head of Investor Relations and Web Developer. Created the design concept and navigation for the new corporate website. Responsible for building the new website together with the Web Developer. After successful launch of the website, responsible for visual and content updates, including daily fund prices, press releases and fund documentation.

I also created new email templates for investor communication to follow the design concept of the new website. Created visual content for the fund marketing material and redesigned some of the marketing material templates used by the company.

I was responsible for, together with the Head of Investor Relations, creating the first ad of the company’s print ad campaign 2010 – 2011. The print ad ran in the German ‘FONDS Professionell’ magazine, a widely distributed and respected magazine for investment professionals.

In this time I was also responsible for the production process the monthly investor reports, which include fund manager commentaries and portfolio data.

During my role I created the layout, design and navigation of the corporate website, working closely with an external programmer. Responsible for visual and content updates to the website, including routine maintenance, press releases and machinery documentation.

I also created corporate branding for company launch as well as ongoing marketing development.

I was also responsible for creating the company’s print and web/HTML promotional campaign. Created visual content and all copy for marketing materials. Created new line of business literature and product branding development.

Creating all copy for official communications to Government bodies and press releases, as well as working on marketing materials and corporate literature. Responsible for the monthly & weekly official reports, which included project summaries and business.

PR & Communications
• Manage external communications strategy and liaising with third-party contractors.
• Creating copy for publications, marketing materials and corporate literature as well as customer communications.
• Responsible for External Communications workflow, ensuring all external company communications are up to company standards.
• Managing and developing the internal ‘Article & Copy’ request process.
• Responsible for providing copy to media and industry bodies, keeping to a regular calendar of PR activity.
• Liaising with Regional Directors to compile any communications requirements.
• Manage the City Link PR campaign, liaising directly with external agencies.

Graphic Design & Print Campaign
• Creating new line of corporate communications, brochures and e-brochures, exploring new media and content as well as product/branding development.
• Creation of content and layouts for advertising campaigns and internal/external materials including conceptualisation and design of corporate literature and promotional materials.
• Responsible for web content (SEO) and key messages for web portal, working in conjunction with external sources and at group level.
• Responsible for production of corporate magazine, working closely with external contractors, and Marketing Manager.
• Oversee company magazine production from concept to print each quarter, with a circulation of 60,000.
• Identify and explore key readership for contact marketing and advertising.