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ISAF President Carlo Croce said, "Peter has vast experience in business and working at the top level with major companies across the world. The decision for the new CEO for ISAF was not taken lightly, and we had some exceptional candidates to choose from. Because of the high calibre of applicants, it was an extensive process and now both myself and the Executive board believe we have the very best person for the job. The only thing that rivals Peter's exceptional business know-how is his love for sailing, and this combination of attributes ensures that Peter will lead the organisation forward with distinction."

"I am honoured to have been chosen by the Executive to lead ISAF," commented Sowrey. "Sailing has always been a passion for me, and to now combine this with my business knowledge is a great opportunity for me to affect a change and drive the sport and organisation forward. To be given the chance is a tremendous honour, and I look forward to the exciting challenge ahead and working with everyone associated to the sailing world."

With a history of developing brands, services, sales and organisational capabilities, Sowrey will continue to progress ISAF in all aspects and move the organisation forward into a new era of commerce, programs and infrastructure. As well as global business experience, Sowrey has also given advisory support to the 5 West team and Alex Thomson Racing.

As CEO, Sowrey will be key in helping shape the vision and direction of the organisation, working in conjunction with the President, Carlo Croce, and the Executive Board.