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You can create multiple campaigns to suit each of your business goals.
Find leads on Twitter
Leads, or potential customers that have expressed interest in your products or services, are what drive your business forward. On Twitter, you can generate leads by collecting email addresses from these potential customers.
Once you’ve captured these new email addresses, you can nurture these potential customers through regular email marketing campaigns. To help you build your email contact list, we’ve made it easy to create campaigns that enable users to share their email address with you from directly within your Tweet.
To grow your lead list, you’ll be creating a Leads on Twitter campaign. In these types of campaigns, your Tweets will be promoted to a targeted group of users and will include a Lead Generation Card.
Lead Generation Cards include an image, an offer and the user’s name and email address pre-filled. With one click, they can safely and securely send you their contact information without ever leaving your Tweet. Click through below to learn more about Lead Generation Cards.
When setting up your Lead Generation Card, use a relevant image and compelling copy. You’re asking for users’ emails, so be sure to offer them something valuable in return. Some businesses have seen success by offering interesting content, entries to sweepstakes and coupon codes. Make people feel special with exclusive offers – words like “get”, “win”, “enter”, “receive”, “find” and “sign” often inspire action.
Once someone submits their email address, your job’s not done – your leads want to hear more from you. Send them a welcome email and onboard them into your marketing communications.
It’s easier to attract leads when you target users who are already interested in topics related to your business. We offer several different ways to target based on interests and intent, so you can connect with an audience that’s receptive and ready to engage.
Target based on:
Interests: Connect with Twitter users based on their passions. Scale your reach with over 350 interest categories. This is a great option when you want to target more broadly.
Keywords: Reach people that search, Tweet about or engage with specific keywords. Deliver messages to users in the right moment based on what they’ve recently Tweeted or engaged with in Tweets.
Followers: Reach people with specific interests or who are similar to followers of specific accounts. This is the recommended option when you’re looking to target a niche audience.
Television: Reach people who Tweet about, or engage with Tweets related to specific television programming.
Tailor by:
Geography and language: Connect with a global audience or narrow the reach of your campaign to a specific country, state or even zip code. If you have language-specific messaging, you can also reach people who Tweet in that particular language.
Device: Target users based on the device they’re using to access Twitter. Choose by OS version, device and WiFi connectivity.
Gender: Tailor a specific message to men or women to increase relevance.
Or you can reach users on Twitter who you currently market to via other channels. With Tailored Audiences you can use your own CRM lists to target these groups with a specific message.
- Lead Generation Cards are priced on a cost-per-lead (CPL) basis, meaning you’ll only pay when someone submits their contact information through your Lead Generation Card.
- Set a daily and total budget for your campaign. Your campaign will end once your budget has been met, so you’ll never be charged more than you want to pay.
- Twitter Ads works on an auction model, which means that you’re bidding on access to your target audience. When you win the auction, you’ll only pay slightly more than the next highest bidder.
- Consider how valuable a lead will be to your business over time, then set your budget accordingly. We’ll optimize your bid to get the best results at the lowest price.
- Remember: you’ll never be charged for organic activity on Twitter. Take advantage of this by supplementing your paid lead generation campaigns with consistent Tweets that engage your followers.
- The Campaigns dashboard will show you a variety of metrics related to your lead generation campaigns, such as the number of times users see your Lead Generation Card, the number of leads collected and your cost-per-lead.
- You can download a .csv file that includes all of your lead information. Or, if you have a marketing automation platform, or CRM in place, you can sync it with your Lead Generation Cards so that it will update automatically as users submit their contact information. Click here for a list of partners.
- You can monitor engagement metrics for all of your Tweets, both paid and unpaid, in the Tweet activity dashboard.
Since leads are so closely tied to sales, there are many occasions when your business may want to run a Leads on Twitter campaign. For example, emails can be collected in advance of a big launch, an event, a promotion or simply as part of an ongoing digital marketing strategy. Here are some real-life examples to help you see how and why other businesses have used Twitter to achieve this objective.
- Flevy: A business documents marketplace drives website clicks and generates leads.
- Check I’m Here: A software company gathers high-quality leads in the education industry.
- Ryan Deiss: A digital marketing influencer demonstrates thought leadership and generates leads for his company.
Our ads support articles can help answer your technical questions:
- Create a Leads campaign
- What are Lead Generation Cards?
- Setting up Lead Generation Cards
- Lead Generation Cards FAQs and best practices
More relevant insights to inform your Twitter strategy:
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