#Nestwarming: Twitter Canada’s new nest
Our Canadian roots run deep: When Twitter was first launched, Canadians were among the most active users. Early on, Canada became one of Twitter’s hottest markets, and continues to punch above its weight in terms of usage by consumers, partners, and brands.
Twitter loves Canada
When we opened our first office in Toronto two years ago, we received a warm Canadian welcome. At the beginning we were lean and scrappy, and spent time getting to know how Canadians are using Twitter. As a geographically dispersed and highly mobile-centric nation, it was clear that Canada is a hotbed of digitally-savvy consumers and forward-thinking brands that would push the boundaries and experiment in building world-class digital connections and campaigns.
Canada loves Twitter
Today, Twitter is deeply ingrained into Canadian habits. We’ve cheered with you through two hockey gold medals at the Sochi Olympics, stood side-by-side with you through the tragedy in Ottawa, and helped facilitate millions of meaningful and engaging conversations.
Already this year, some of the most important Canadian moments have played out on Twitter. Whether you were one of the hockey fans who helped produce more than 70 million Tweet impressions during the first round of the @NHL playoffs in April, followed along with the 2015 #JUNOS Campaign with over four million Tweet impressions, or helped to make the #LaVoix finale the #1 trending topic in Canada with over three million Tweet impressions, Twitter is the place Canadians turn to when they want to connect with the world.
Canadian brands love Twitter
And Canadian brands also reach new audiences when they turn to Twitter. Of the top 25 most valuable brands in Canada, 24 are on Twitter and 20 actively advertise on Twitter. More than 55 per cent of Canadians follow brands on Twitter to stay informed about products, promotions and offers.
We’re excited by how Canadian brands have been using our latest advertising products. @KraftFoods Canada used Promoted Video for Kraft Peanut Butter’s #StickTogether campaign, while @CanadianTire ran the first “Instant Win” content in Canada. And as we continue to focus on video products – including Promoted Video, Amplify, TV Targeting, @Vineapp and now @Periscopeco – brands can benefit from high-engagement experiences with users on our platform.
Also, our Twitter Publisher Network is already in beta with select brand partners in Canada – including TD Bank (@TD_Canada), which is using it to drive engagement with #TDTuesday and the Toronto @BlueJays. It gives marketers a way to advertise off the Twitter platform on mobile apps, which Canadians brands are actively using to find new audiences.
Our new nest
Our new office was designed to inspire partners and employees to create big ideas together.
“The Library” at Twitter’s new office in Toronto (Credit: Twitter)
Like Twitter, the space is open and fosters collaboration. There are no enclosed spaces and all meeting rooms have glass walls, which embodies the transparency we believe is central to our platform.
Our grand opening was a community affair – an open house featuring the best local food, entertainment and of course, special guests. To give you an idea of the what the space looks like, here are a few Vines and a Twitter Collection of last night’s #Nestwarming event:
We’re proud of what we’ve been able to accomplish in Canada in just two years. With our new office signifying our increased commitment here, we’re excited to keep connecting Canadian users, partners and brands in real time with one another and the world at large.