It is absolutely paramount that you make the most out of any investment. In the same way that you wouldn't plant some flowers and fail to check on their progress over time, you should also be checking on the progress of your online campaigns and traffic to your site. Google Analytics is perfect for doing just that, giving you access to the back end of your campaigns to ensure you are doing everything you can to make them a success.

It really is simple to track your campaigns, from inception to denouement. Using easy to apply code, you can see the customer journey all the way from a link on your newsletter to the checkout screen of your online shop - if they made it that far. Of course, if they should leave before purchase, you can use a technique called funnelling, which enables you to see at which point in their journey they decided to leave, and therefore assess why this might have happened.

Google Analytics is fully integrated on Sotic's own eCommunications platform, MatchDayMail, and is also available for your social media campaigns, including Facebook and Twitter and throughout your digital solution.

Online statistics can be viewed in real time, or reviewed in Sotic's bespoke monthly reports produced individually for each client. This provides an excellent opportunity for both us and the client to assess what is and what isn't working, allowing us to work together in order to plug the gap. Without proper analytics tools, you could be missing out on key business and revenue.

For more information or to arrange a demonstration, please contact the Sotic Marketing team on +44 (0)207 691 2450 or email info@sotic.net