Contact Us Tel: +44 (0) 20 7691 2450
All businesses want to better understand their customers, their purchasing potential and their behavioural patterns. The easiest way to assess this myriad of data is through a central Customer Relationship Management system (CRM).
Working with the SugarCRM system, Sotic has created a comprehensive sport specific CRM platform for clients that will fully integrate data feeds from third parties as well as the Sotic solution. MatchDayCRM manages all competition data, ezine subscribers, shop orders, ticket purchases and member data that is viewable, searchable and sortable from one single database.
SugarCRM is a very powerful database management tool that can be used throughout an organisation so that all communications and behavioural activity of customers, potential stakeholders and business contacts can be tracked. Taking these feeds from all the data collection points and feeding them into MatchDayCRM provides a single view of the customer base assisting with more cleverly targeted communications and promotional activity.
The CRM platform provides a range of additional tools beyond the storage of data including extensive reporting for different user groups, the ability to segment, document management, customisable dashboards, social and mobile integration and compatibility with most mail providers and multi-language and currency support.
MatchDayCRM has various degrees of complexity and clients can choose the level they wish to engage, the depth of integration and number of plug-ins and modules required. The cost of the product covers hosting and price per individual user licence. Sotic will work with you to ensure the product is set up to suit your sport and your needs giving you complete control of all aspects of your data.
CRM is not just about having the right technology, it's also about the analysis and interpreting of data and how best to use the findings to improve interaction and revenues.
For more information or to arrange a demonstration, please contact the Sotic Marketing team on +44 (0)207 691 2450 or email marketing@sotic.net
MatchdayCRM Gallery
Open the images below to view a slideshow of some of the features of MatchDayCRM