Ben Ainslie Racing Achieve ISO 20121
Ben Ainslie
Racing (BAR) has been awarded the Olympic-inspired international
standard, ISO 20121, that provides a framework for delivery of
sustainable operations throughout the team's activities. BAR is the
only sports team in the UK to achieve the certification across all
its activities. Legendary football club, Manchester United have
attained the standard for their operations at Old Trafford, while
the London 2012 Olympic Games pioneered ISO 20121.
To achieve the goal of
ISO 20121, BAR involved a range of sustainability experts; in
particular Dan Reading, Sustainability Officer of The Green Blue,
the joint environment programme created by the Royal Yachting
Association and the British Marine Federation in 2005 to promote
sustainability across the UK recreational boating sector.
The news coincided with a
visit by the Rt Hon David Cameron, MP, Prime Minister to the team's
new headquarters in Old Portsmouth. It was an appropriate venue for
the announcement as the building is being built to BREEAM Excellent
standard. While energy efficient by clever design, it will also be
powered by renewable energy through solar photovoltaic cells
supplied by partner Low Carbon.
The Prime Minister said,
"I'd like to congratulate Ben Ainslie Racing on achieving their ISO
20121 status. I think when you are working at the high end of
something like sport, proving that you can do that at the same time
as meeting the highest standard in terms of sustainability is a
great achievement."
Sustainability Manager Dr
Susie Tomson commented, "We are striving to achieve major
sustainability objectives, with a light environmental footprint,
zero waste and minimal energy consumption. We also have significant
opportunities for creating positive change through our community
engagement, and building an innovative technical and design
capacity and skills base. The America's Cup attracts more media and
public attention than any other sailing contest, and we can use
this spotlight to lead change."
The team is working with their Sustainability
Partner, 11th Hour Racing Inc. to achieve its goals in this field.
Jeremy Pochman, 11th Hour Racing's President, commented, "Sports
teams have an unparalleled power to inspire and engage, and the
leadership and initiative shown by Ben Ainslie Racing in achieving
ISO 20121 is the reason we partnered with them."
Published 26/02/15
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