bg-wall

What's New

Inside the industry and inside the agency

28 Oct 2014

Where Do Web Trends Come From Part Two

by Alice Lariviere

Web Trends Part 2: Recommendations

Following on from our post last week about all things webbed, trendy and wonderful. We have put together a few recommendations that can help assist you in better readying yourself and your company for the ever changing dynamic and future of the digital realm.

Recommendation #1: Be Aware Of 'New Technologies'

With the rise of Apples, Apps and Androids, it's only a matter of time before it's out with the old and in with the newest 'new technology'. With innovations beyond our wildest dreams that will no doubt, drastically influence users’ habits, and consequently redefine consumerism. So this is where we need to focus our efforts and strategies in the long term: we need to always watch out what comes next, to be two steps ahead of the competition and even the consumer to an extent so as to be able to pre-empt the industry and technological change as we best we can so as not to be left behind.so we don’t get left behind.

Recommendation #2: It’s All About Mobile

With many predicting, we're still a few years off these hot 'new technologies' replace everything we've come to know and love, in the meantime the mobile, is still the king of our navigation and many other  habits. That's why we see the focus of our second recommendation to be on all things mobile and responsive design; making websites more and more optimised on smaller interfaces, and adopt the ‘mobile first’ approach. 

Recommendation #3: Observe Consumers Habits

Each recommendation seems to stem from this analysis: everything depends on the consumer. We've said it before and we'll say it again, the fact that users use more and more mobile is the very reason responsive design even appeared. As well as ‘app-style’ websites and the ‘mobile first’ approach as a direct result of it. And if the user one day decides to let the mobile go (honestly it could happen), for the hottest new technology, then it will completely redefine the design world (yet again).

This is why we continue to push the need to watch them and keep an eye on their consumption habits, so as to be reatctive to the change as soon as it happens.

Why Not Speak To Wickedweb

If you would like any further assistance on how to approach these recommendations or any of the web trends we have discussed, why not speak to one of our digital marketing specialists today!

Back to blog posts

Leave a comment

Contact us to discuss your digital requirements
Tel. +44 (0)20 7183 4999

Enquiry Form
Subscribe
  • Twitter feed unable to load