Ancasta is the largest boat sales network in Europe, selling over 700 new and used boats each year. Ancasta broadly rely on two platforms: ancasta.com - the user-facing website, and ancanet.com - a purpose built system to list boats for sale and match potential buyers to suitable boats.
With little investment into these systems in many years, Etch prepared a 12-month plan to deliver a technical redevelopment. This was to run parallel with the development of new features - most notably a responsive rebuild of ancasta.com and ancanet.com, and new CRM features for Ancanet.
The responsive rebuild of ancasta.com within the Umbraco content management system. The use of current best practices including responsive 'mobile' layouts and search-engine friendly construction has led to a whopping 82% increase in traffic (year on year).
Continuous development and improvement
We are midway through the 12 months, and whilst we have planned an approximate sequence in which we will be delivering the elements we are working closely with Ancasta to review progress - adjusting the plan to accommodate their changing business requirements.