Posts from all blogs: #TweetsFromTheTop

Q&A with Heineken’s Jeremy Brook: “Twitter is a magical platform”

Friday, March 28, 2014 | By Gordon MacMillan (@gordonmacmillan), Editorial manager, TwitterUK 03/28/2014 - 09:49
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Jeremy Brook (@jeremybrook), Heineken’s global lead for digital and media innovation talks age-gating on Twitter, Champion’s League and #ShareTheSofaRead more…

Welcome to The Twitter Advertising UK Blog

Tuesday, January 28, 2014 | By Dara Nasr (@DaraNasr), UK head of sales 01/28/2014 - 11:24
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Today I’m really pleased to welcome you to our new Twitter UK advertising blog, where we will feature all of the latest research that we hope our advertisers will find useful.Read more…

How humour on Twitter was key to success for @ArenaFlowers

Tuesday, October 1, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK 10/01/2013 - 09:03
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Tone of voice can be crucial on Twitter and for brands that get it right, success can pay dividends in terms of followers and engagement, which was the experience of seven-year-old online business Arena Flowers.Read more…

Why CEOs should be on Twitter

Thursday, August 22, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK 08/22/2013 - 11:55
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A recent survey carried out by Brandfog found that the vast majority of people trust a company more if the chief executive officer actively engages with social media. It was a point echoed by the three CEOs who appeared on stage at the recent Twitter event #TweetsFromTheTop.Read more…

Guardian says Twitter surpassing other social media for breaking news traffic

Monday, July 29, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK 07/29/2013 - 10:00
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Andrew Miller, Guardian News & Media CEO, says that Twitter is driving more referral traffic for key breaking news stories to The Guardian than other social media platforms.

Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Miller (@AndrewMiller100) says 10% of the newspaper’s traffic now comes from social media, and that Twitter is central to its efforts.

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