Responsive Ecommerce
Standard browser, smart phone, tablet or large screen - Zone1 delivers a fantastic user experience.
Responsive Web Design
Retailers need to provide an optimal web experience for people accessing their website on a smartphone or tablet.
Recent Web traffic estimates from several analysis firms, such as comScore, predict that mobile Internet traffic will outpace traffic from desktop or large laptop devices in 2014, really hammering home just how important mobile site optimisation is for online retailers.
Mobile commerce accounts for around 23 percent of online* and there is a constant flow of industry reports and surveys which point out that consumers prefer using tablets or other mobile devices to research products and shop.
Looking further ahead it is clear to us that this consumer preference for the convenience of smartphones and tablets is very much part of the future of retailing. The recently published mobile commerce forecast from Forrester estimates that 49 per cent of all European online sales will come from mobile devices by 2018.
*Q4 2013
Zone1 for mobile
Nobody wants to struggle viewing a website designed for a desktop computer on their mobile device!
A simpler design means faster and easier browsing for people using touch screens on their mobile and tablets.
Recent industry reports show that responsive sites which adapt to the user’s device do better in search engines, such as Google, than having separate browser and mobile versions of a site. This is why we overhauled Zone1.
Zone1 is now a fully featured responsive ecommerce platform, Ecco is our first client to upgrade and we have several brand new clients whose new ecommerce sites will be deployed on the Zone1 responsive ecommerce platform in late 2014/early 2015.
Zone1 for tablets
The tablet market is booming. More and more people are browsing the internet from the comfort of their sofas.
Our Zone1 ecommerce platform can be used on tablets. The responsive design allows us to create an optimal experience on all sizes of screens including tablets such as the iPad.
If you would like to discuss a new mobile website for your business please call on 01460 258530 or email us here.
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