MiH Jeans

MiH jeans is one of Britain's most iconic denim brands. Founded in Chelsea in 1969, it was originally named 'Made in Heaven' with the goal of providing the most perfect-fitting, bum-enhancing, leg-lengthening jeans around. In 2006, the label was re-launched as MiH Jeans by Chloe Lonsdale, goddaughter of the original founder, who spotted a gap in the market for beautifully tailored jeans with a cleaner, more sophisticated aesthetic. Referencing their vintage archive, MiH has stayed true to its authentic heritage by creating subtle, understated jeans in the finest denims, with higher waists, the iconic dove logo and minimal detailing. The range is complemented by beautiful shirting, luxurious tees and a capsule collection of carefully considered pieces in limited runs. MiH's vintage-inspired styling and super-flattering fits have made them a front row favorite.