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Basic |
Insight |
Advanced |
Advancedht |
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9.99 per monthFirst 7 Days Free
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49 per monthFirst 7 Days Free
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149 per monthFirst 7 Days Free
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799 per month |
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Competitive Intelligence | Get an insider's edge with Alexa's Competitive Intelligence toolkit. Uncover opportunities for competitive advantage, benchmark any site against its competitors and track companies over time. | |||||||
Historical Traffic Trends
Analyze traffic, reach, and engagement trends as well as compare a site's performance
to its competitors over time. You can view 6 months of historical data with the Basic plan, and up to 3 years with the
Insight or Advanced plans. The graphs are updated daily. Metrics include: Global Rank, Reach %, Pageviews %, Pageviews/ User, Bounce Rate and Time on Site. Export data as CSV file. |
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Demographics
Understand a site's audience with our demographic profiles. Metrics include: Gender, Education, Browsing Location and Geography (All Plans). Age, Income, Children (Y/N) and Ethnicity (Insight & Advanced Only). |
Limited | |||||||
Sites Linking In & Upstream Sites Track the sites driving inbound traffic and gain insight into who your competitors are partnering with as well as their link building strategy. | ||||||||
Social Metrics
Determine a site's popularity with details about its social presence and
total number of sites linking in. Metrics include: Total Number of Sites Linking In, Facebook Likes and Shares and Google +1s. Export data as CSV file. |
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Engagement
Measure visitor engagement with a site's content. Metrics include: Daily Pageviews/ Visitor, Bounce Rate and Time on Site. Export data as CSV file. |
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Traffic Sources
Uncover where a site's traffic is coming from and if they are attracting the
right type of traffic. Metrics include: Traffic breakdown by Direct, Search, Social and Referral. Export data as CSV file. |
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Downstream Sites Understand where visitors go after visiting a particular site. | ||||||||
Organic & Paid Keyword Insights
Discover what's driving your competition's success in organic and paid
search as well as identify new keyword opportunities to mazimize your ROI. Metrics include: Top 5 keywords available in all plans. Organic Traffic (Keywords, Popularity, Competition, Share of Voice, Engagement) Paid Traffic (Keywords, Popularity, Competition) SEM Opportunities help you make smart decisions and get the best return on your paid marketing investment. |
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Keyword Research
Find out what sites are receiving paid and organic traffic from a specific
keyword, how much traffic those sites are getting from it, and how much pay-per-click advertising competition
there is for that keyword. Metrics include: All sites receiving organic and paid traffic from a keyword Percent of each site's organic and paid traffic coming from a keyword Other keywords driving traffic to those sites Popularity and competition for a keyword in pay-per-click (PPC) ad campaigns. |
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On Site Intelligence | Maximize your site's performance with our easy-to-follow recommendations and accurate metrics that count real people, not just cookies, with our On Site Intelligence toolkit. | |||||||
Pageviews On-site analytics is included in all plans. Each plan is designed for a different level of traffic volume. If you have a website and want to use the on-site analytics, choose the plan that best fits your monthly pageviews. |
For sites with up to 10 million pageviews / month |
For sites with up to 50 million pageviews / month |
For sites with up to 200 million pageviews / month |
For sites with up to 1 billion pageviews / month |
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Certified Metrics Measure 100% of your traffic and ensure the highest degree of accuracy in your on-site metrics, certified by Alexa. Your Certified Metrics are kept strictly confidential and only published externally if you choose to do so. | ||||||||
Uptime Monitor We know you can't watch your site 24/7 - stay one step ahead with our uptime monitor, which tracks the percentage of time your site is up and down. | ||||||||
SEO Audit
Improve your search performance and increase traffic with our turn-key SEO
solution. Our audits offer easy-to-follow, personalized SEO recommendations. Audit Frequency: Insight Plan = Monthly. Advanced Plan = Bi-Weekly (included in the Full Site Audit) |
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Full Site + SEO Audit
If you need more in-depth insights, our Full Site Audit helps you optimize your
search as well as overall site performance. In addition to our actionable SEO insights, we provide recommendations
to improve your site's usability, security, analytics tag coverage and backlinks. Audit Frequency: Bi-Weekly |