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Posts Tagged ‘online persona’


Why I will reject you…

June 2nd, 2010 ::

by Patrick Madsen

Photo courtesy smemon87 / Sean MacEntee. Flickr Creative Commons.

I am a part of what is known as “Generation X.” I am supposed to be your ally, part of the generation in the working world that understands you best. After all, we both come from a time of computers and the internet, and according to everything you read, we share a number of other characteristics and abilities. So why is it that I would reject your application, reject you during the interview, and may not even respond to you at all? Easy… because you are not showing me why I should.

Here are just a few reasons you may get rejected by me:

  1. Professional image: Yes, business attire has changed and business casual has become more of the “norm” in corporate American. BUT that doesn’t mean that you can wear flip-flops to work, not brush your hair, or wear “Saturday night” attire to an interview or to networking occasions. The people that are still in charge and making the hiring decisions will look for the professionally dressed.
  2. Your attitude: Just because I am not standing in front of you does not mean that I will not hear about EVERYTHING you said and did. I remember a student who showed up to our building for an appointment only to discover that I was not in the building. He threw a temper tantrum in front of our reception team, demanded to see my boss, and wrote a two page grievance letter to the dean. While printing this letter, he decided to check his email only to find out that he had mixed up the appointment day/time. He didn’t turn in the letter to the dean. But I still heard the whole story. So be careful about the image you are projecting AT ALL TIMES as it can affect your career opportunities in the future, especially when you don’t yet have a proven track record. No one wants to hire someone with a poor attitude or who cannot act professionally. (Side note: Even had I been wrong and gotten the date messed up, the temper tantrum in the lobby would have immediately put this student in the “no” pile had I been a hiring manager.)
  3. You don’t care: I can quickly pick out those who really care about the job and those who just see it as a means to an end. Find something you are passionate about and go after it. Don’t settle for something that you will hang onto only for a short time and then move on. Your passion, or lack thereof, can be seen on your face, your demeanor, and presentation. That said, I also don’t want you to think that your first job will be your “dream job” and will meet your every criterion. But there is a mid-point between those two extremes.
  4. Spelling and grammar: You’ve heard this before, I’m sure, but it bears repeating: One negative trend that technology has created is the lack of professional writing. With people instant messaging, tweeting, and texting, their ability to coherently develop structured writing based on the “rules” we learned in school has gone by the wayside. Emails that are poorly developed, resumes with one spelling mistake, or even a connection request on LinkedIn that has errors often will land you in the “no” pile vs. the “yes” pile.

People forget that a job interview is a sales call. You need to sell me your “value”! Why should I want to hire you if you cannot sell me on the idea of you? Think about yourself as a product. What would make a consumer purchase that product?

And remember that you are still playing in the world developed by those from the Baby Boomer Generation and Generation X. Learn as much as you can about how they think, how they work, and what motivates them. The more you know, the more it will help you interact with those from the generations doing the hiring.

Patrick Madsen, Director of Programs & Education in Career Services at the Johns Hopkins University Carey Business SchoolPatrick Madsen is the Director of Programs & Education in Career Services at the Johns Hopkins University Carey Business School. He manages the Programs & Education curriculum to include career advising services, speaker series, brand management training, and other events to help students prepare themselves for the world of work. His background includes a degree in Psychology from North Carolina State University, a masters degree in Counseling from East Carolina University, and a doctorate in Organizational Leadership/Student Affairs from Nova Southeastern University.

Best Of… Social Media — From Your Online Persona to Twitter to Job Searches

May 7th, 2010 ::

by Robin Ferrier

http://www.flickr.com/photos/benimoto/ / CC BY 2.0

There is so much good information floating out there in the Web-o-sphere — or the Interwebs, as one of my friends likes to call it — that it’s easy to find yourself in information overload. I see it every day with all the great articles my friends are posting to their blogs, their Twitter accounts, their Facebook pages… so I thought I’d start a regular “best of” feature for this blog that would be a regular round-up of some other great career resources/articles. (After all, why reinvent the wheel, right?) With that in mind, our first “Best of…” feature gets underway with a look at some of my recent “favs” regarding social media.

How I balance personal & professional on Twitter
from Denise Graveline (@dontgetcaught) of Don’t Get Caught communications

With tips ranging from why you should include some personal information in your tweets to advice on what you should leave out, Denise Graveline does it again, providing a thoughtful, insightful look at best practices in Twitter use.

MY ADDITIONAL TIP: Look at your tweet balance. By this I mean, how much is personal (in my case, my work on the Gaithersburg Book Festival, complaints about bad service at stores or restaurants, anything related to wine, dogs, or writing) vs. work (in my case, generally anything related to: marketing or PR, economic development, career development, or Johns Hopkins University)? I tend to think you should, in general, want to be 66-75% “work” and the remainder “fun.” (By the way, I tweet at @rferrier. Feel free to follow. You’ll find links to additional career resources and articles.)

Make sure your online self matches your real self during job interviews
by Jennifer Nycz-Conner (@JenConner), a Washington Business Journal reporter and blogger… and contributor to this blog

Jennifer writes about the importance of making sure your “online (unofficial) resume” matches the resume you’re presenting to employers.

Dear Bev: How Should I Use Social Networking In My Job Search?
from MediaPost Publications

A look at how you can EFFECTIVELY employ LinkedIn, Facebook, and Twitter in your job search.

MY $0.02: Yes, you should be on LinkedIn. Do it now. It’s one of the top professional social networking sites. As to recommendations on LinkedIn, make sure yours are not just from friends. The recommendations should come from your university professors, supervisors at summer jobs or internships, etc. Also, don’t underestimate the value of using the Answers section of LinkedIn. (In the interest of full disclosure, I don’t use them enough. But Jason Alba from JibberJobber is a pro at this and writes about the topic on a regular basis!) Ask questions. Answer others’ questions. It can help you start to establish your professional persona.

4 Ways to Utilize LinkedIn’s “Follow Company” Feature
by Andrew G. Rosen on Social Times

Did you know LinkedIn has a new “follow company” feature? I didn’t… until I saw this post. (Thanks, @GenerationsGuru for the tweet about this!) Andrew Rosen provides some great tips on how to use the feature, including a reminder that you should be targeting companies you want to work for as much as you are looking for jobs that fit what you want to do.

MY THOUGHTS: Where you work is as important as what you do. It truly is. A lot of people would benefit from following Andrew’s advice. I think there’s a lot of merit in taking a less-than-perfect job — at least according to its job description — if it’s for a company you admire and for which you want to work.

So there’s a round-up of some of my recent career-related readings. What about you? Any good articles you’d recommend? Or do you have your own advice related to these topics? Let us know. Weigh in below!

Robin Ferrier is the editor of What’s Next, Gen Y? and Communications Manager for the Johns Hopkins University Montgomery County Campus. She is also the President of the Capital Communicators Group and the co-chair of the Marketing Committee for the Tech Council of Maryland. She has inadvertently become a frequent career / professional / job hunt resource for friends and colleagues due to a career path that has included five jobs in 12 years.