I'm going out on a limb. Want to come? 

After two years, I've decided to create a new book project, but this is a different kind of book, and a new way to distribute it.

I hope you'll join me—your work matters.

NOW SHIPPING. [Ready to order?]

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I think we're wasting the chance of a lifetime.

This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.

Here are the key details about publication:

  • The book is now shipping. Check the individual items for the bonus that comes in every box.

  • US orders are shipped by slow but reliable media mail via USPS. Bundled multi-packs will go out first. (International orders welcome, but, alas,  shipping costs more).

And the book... the book:

    • Is in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one.

    • The format is new for me and as far as I know, no author has written a book quite this way. My hope, if we are able to reach a lot of people, is that I'll be able to do other books like this, and even better, so will you and other people with ideas to share.

    • Explores, as directly as I can, the dance we all have to do with our fears, the tension we all must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about.

    • Is urgent, personal, in-your-face and as honest as I could make it.

  • SHIPPING UPDATE:
  • We can't guarantee Christmas delivery. New orders are upgraded to shipping via Fedex Ground in the US, and we're doing our best, but please forgive us if your books arrive early in 2015.

Some of the people featured in the book include:

Mark Frauenfelder, Timothy Leary, Grace Hopper, Miles Davis, Stephen King, Neil Gaiman, Leonardo Davinci, Leonard Bernstein, Ai Wei Wei, Erich Fromm, Mike Ambassador Bruny, Allison Myers, Akira Kurosawa, Walter Mischel, Richard Nixon, Isaac Asimov, Ella Fitzgerald, Gutenberg, Shirley Chisolm, Heisenberg, Madame Curie, The Staypuft Marshmallow Man, and David Crosby.

[About the cover: That's Annie Kenney, who died about 70 years ago. She was a mill worker in England, a member of the downtrodden working class, and an early suffragette. At a rally for women's right to vote, she asked a member of Parliament for his position on the issue. When he refused to answer, she pushed back, making such a ruckus that she went to jail for three days. Her courage amplified a movement that ended up changing the world. Millions of women could have taken their turn in that moment, but it took Annie to step up and do it.]

 

 

YOUR TURN

A full-color book in the form of a magazine, without ads, but with heart and soul and speed.

I hope you'll consider buying multiple copies at the discounted price to share with friends, co-workers and people on your team. It’s the shared copies that make this project work, and it’s the shared copies that will help create the change you seek in the people around you.

The book is back from the printers, and we're shipping orders now. It's really beautiful...

PRICED AND PACKAGED TO SHARE.

Thanks for engaging in this community-based publishing project. With your help, we can spread the word and change (part of) the world...

[If you order one, I'm going to send you two... and scale it up from that. The entire project is based on the simple idea: "Tell the others".]

PS thanks to your eager and earnest early support, more than 30,000 copies are already spoken for. Advance book orders exceeded my estimate by 40%. An instant bestseller! Thank you.

CLICK HERE TO GO TO THE ORDER PAGE!

Here's an overview of the order options

Order one, get two. Order three, get five.... Click a box then add to cart.

3 copies plus bonus copies [#1 seller]

$ 69.00 plus shipping

8 copies plus bonus

$ 156.00 + shipping

99 copies extreme edition

$ 1,386.00 + shipping

You can also order one copy (and get one free) for $ 34 plus shipping

Seth Godin

Seth is the author of 17 bestselling books that have been translated into 35 languages. He's a popular blogger and the founder of several companies. Mostly, he's a teacher.

Author and entrepreneur, maker of ruckuses

Seth Godin

Author and entrepreneur,
maker of ruckuses

We'll email you when there's news

But not until then, and we'll never sell or rent, of course.

If you need to catch up, here are some previous books...

Millions and millions read and shared so far

Marketing

Purple Cow

The bestselling marketing book of the decade

Free Prize Inside

How to make a purple cow

Meatball Sundae

Smart marketing in the digital age

Permission Marketing

Delivering anticipated, personal and relevant messages to those that want to get them. A "Best Book" from Fortune.

Unleashing the Ideavirus

Ideas that spread, win

Leadership

Linchpin

What will it take to be missed if you're gone?

The Icarus Deception

Overcome the brainwashing and realize what you're capable of creating.

Tribes

We need you to lead us.

The Dip

Being the best in the world is underrated.

The rest

Small Is the New Big

Some of the rest of my blog

Survival Is Not Enough

What change does (and could do instead) to organizations

V is for Vulnerable

An ABC book for adults

Watcha Gonna Do With That Duck

Some of the best of my blog

Answers to frequently asked questions:

 

Bonuses?

Yes, bonuses. Buy one, I'll send you two. Buy 99, I'll send you 120. And in between. The purpose is simple: the book is published to be shared, to make change, to allow you to generously share an idea.

Will there be a Kindle edition?

Probably not, certainly not this year. I want this to be on paper, to be in color and to be shared. A book like this can be a physical reminder of change. 

How long is it, what's it like?

The book is 160 pages long. As for what it's like, you really can't know until you read it. If you're the sort of person that needs to know, best to ask someone who already has a copy. (Check out the pictures in the video though... it's a pretty exciting format.)

Why is international shipping so ridiculously expensive?

I have no idea. It would be cheaper for me to put 100 copies in a suitcase and fly to Sydney. International shipments go by courier, and it’s unfortunately really expensive. 

BUT! If you want a single copy in English and you want a cheaper way to get it internationally, check out CEO READ.

What if I need six copies?

Feel free to pre-order two three-packs.

Will there be an audio book?

Sort of. I am thrilled to announce that I'm working with Sounds True and publishing a live audio that actually inspired this book. You can pre-order it right here. 100% of my royalties are donated directly to Acumen.

I found a typo!

Thanks for letting us know. Here's a simple way to give us the details.

Are there international editions?

We are in conversation with publishers around the world to print the book in various languages and countries. If you're a publisher with a history of doing this, please let me know. (seth@sethgodin.com)

UPDATE: We're delighted to announce that Diateino will be publishing the book in French. Check here for the official announcement. 

So, it sounds like what you're doing is taking the most powerful, personal messages of your blog and recent books, mixing them with evocative photos and then giving us a tool we can use to cajole and motivate ourselves and others?

Nailed it.

What should I do when I receive my copy?

Tell the others.