Amazon Elements: Premium products. Transparent origins. Exclusive to Prime.
Amazon prides itself on being Earth's most customer-centric company. Customers were the inspiration for Amazon Elements, our own line of everyday essentials. We know it's challenging to navigate all the choices and marketing messages you face while shopping for your family. We thought we could do better in three ways: listening to your feedback for what matters most, making products that live up to your high standards, and sharing every detail to inform your decisions.

Amazon pride itself on being Earth's most customer-centric company. Customers were the inspiration for Amazon Elements, our own line of everyday essentials. We know it's challenging to navigate all the choices and marketing messages you face while shopping for your family. We thought we could do better in three ways: listening to your feedback for what matters most, making products that live up to your high standards, and sharing every detail to inform your decisions.