Loading

Grow Smart Business



teaserInfographic
Close

Search Articles



Workforce Articles


Friday Small Business Roundup: Email Marketing and More

July 12th, 2013 ::

Is your email marketing getting the results you want? Read Monika Jansen’s Top 7 Takeaways From the 2013 Email Marketing Metrics Benchmarks Study to learn how to pump up your ROI.

Wildfires, hurricanes, earthquakes…Most Small Businesses Aren’t Prepared for Disaster. Is Yours? Read Karen Axelton’s post to get ready.

Does your business slow down in summer? Check out Rieva Lesonsky’s post 5 Ways to Make Downtime Productive Time and get the most from your slow season.

If you’re feeling frazzled by all your mobile devices, check out Rieva Lesonsky’s post, Can Unplugging Make You More Productive?

A picture is worth 1,000 words. Make your blog posts, social media efforts and all your marketing outreach work better with the tips in 6 Effective Ways to Improve Your Visual Marketing, by Monika Jansen.

If you’re running a business without health insurance, you could be putting more than your health at risk. Read Maria Valdez Haubrich’s Could Ignorance About Health Insurance Cost You Your Business? to find out more.

Make sure you’re marketing to customers and prospects the right way. Read Rieva Lesonsky’s How Tablets Are Changing Online Behavior to learn what consumers want now.

Did you know writing a book can be a great marketing tool? Read Monika Jansen’s post How to Self-Publish and Market a Book to learn more.

Friday Small Business Roundup: Harnessing Technology and More

July 5th, 2013 ::

What do high-growth small businesses have in common? Find out in Maria Valdez Haubrich’s post The Most Successful Small Business Owners Use Technology to Grow Their Businesses.

Then discover How Using Facebook Can Make Your Employees More, Not Less, Productive, in Rieva Lesonsky’s post.

Help your customers spread the word about your business. Check out Monika Jansen’s 6 Top B2B Word-of-Mouth Marketing Tips.

Is your brand working as well as it should be? Read Monika Jansen’s 7 Tips to Help You Build a Strong Personal Brand.

Do Customers Really Want to Eat Healthy When Eating Out? Rieva Lesonsky gives restaurant owners the skinny in her post.

Learn What Millennials Want From Your Restaurant in Karen Axelton’s post–it may not be what you think.

Friday Small Business Roundup: Customer Service and More

June 14th, 2013 ::

What Are Consumers Spending on This Summer—and How Can You Get Your Share? Read Karen Axelton’s post to find out.

Is a Talent Shortage Hurting Your Customer Service? Find out why small business owners still struggle to fill jobs in Rieva Lesonsky’s post.

Are you scrimping on new technology? It could be hurting your business. Read Maria Valdez Haubrich’s post How Does Your Small Business’s IT Spending Measure Up? to learn whether you’re getting left behind.

Dan Zarrella’s new book has valuable lessons for small business owners. Get the scoop in Monika Jansen’s series, Top Takeaways From the Science of Marketing, Part 1, and Top Takeaways From the Science of Marketing, Part 2.

Is your customer service up to par? Find out if you’ve got The 4 Factors in Great Customer Service.

People Are Talking—About Your Customer Service, That Is. To make sure they’re saying nice things, read  Rieva Lesonsky’s advice.

Want to learn something new? Read Monika Jansen’s post 6 Easy Ways to Improve Your Graphic Design Skills.

Friday Small Business Roundup: Smarter Online Marketing and More

May 24th, 2013 ::

You’re sending out emails, but is anyone responding? If not, Monika Jansen has 9 Easy Ways to Improve Email Click-Through Rates.

What are customer personas and how can they help your marketing? Find out in 4 Easy Steps to Create Customer Personas, by Monika Jansen.

It doesn’t matter how many customers you attract to your business if they never come back a second time. Read Rieva Lesonsky’s post Is Your Business Driving Customers Crazy? to make sure you’re not driving customers away.

If you haven’t updated your business website since 1999, maybe it’s time to read Monika Jansen’s 8 Signs It’s Time for a New Website.

Hiring doesn’t have to mean the same old, same old. For Your Next Hire, Think Out of the Box, by Rieva Lesonsky, shows you some new ways to think about hiring.

Then expand your hiring horizons by reading Rieva Lesonsky’s How to Use Social Media to Find Job Candidates.

Do you own a restaurant? Read Rieva Lesonsky’s post to learn What Matters Most to Restaurant Customers.

How Are Your Employees Using Mobile Devices? See if you measure up in Rieva Lesonsky’s post.

Friday Small Business Roundup: Niche Markets and More

May 17th, 2013 ::

Did your small business have reason to celebrate on Mother’s Day? If you’re marketing to moms right, you did–check out Maria Valdez Haubrich’s post When It Comes to Social Media, Mom Just Can’t Get Enough, for tips on what moms want.

Wondering how to attract more restaurant customers? Read Karen Axelton’s tip in 1 Simple Step That Can Make More People Eat at Your Restaurant.

Do You Need to Hire an IT Expert? Rieva Lesonsky shares the reasons you might want to add an IT person to your team.

No matter who you’re hiring, read Rieva Lesonsky’s post on Secrets to Conducting a Successful Job Interview first.

What You Need to Know About Hispanic Consumers, by Rieva Lesonsky, will give you the scoop on an increasingly important market.

Speaking of niche markets, check out Monika Jansen’s post 7 Reasons Being Niche Will Improve Your Small Business’s Marketing Strategy.

Then improve your business blog by reading–and acting on — The Do’s and Don’ts of a Successful Guest Blogger Program, by Monika Jansen.

Last, but not least, get better results from your content marketing strategy. Monika Jansen shows you how in 7 Types of Content That Search Engines Love.

What Kind of Hire Is Right for Your Business?

May 3rd, 2013 ::

By Rieva Lesonsky

Do you need more help in your growing small business? That’s a nice problem to have. If you’re considering hiring someone to handle some of your workload, the first step is considering what kind of hire will fit best with your needs. Your options aren’t limited to full-time, permanent employees. Here are some possibilities and the pros and cons of each.

Permanent, full-time workers

Pros: Permanent employees tend to be more loyal because they typically receive benefits and perceive their jobs as having more opportunities for advancement. Time and money spent in training this type of employee in your processes and systems is typically well spent since they’ll be around for the long haul.

Cons: If you want to compete with bigger companies for permanent, full-time workers, you will need to offer benefits such as health insurance, 401(k) plans and paid time off. The cost of benefits can add as much as 20 to 30 percent to a worker’s salary, making full-time employees expensive.

Part-time workers

Pros: Part-time workers can be a great solution if you don’t need or can’t afford a full-time employee. Because many part-time workers only want to work nights or weekend hours, they can enable you to fill time slots that traditional 9-to-5 employees don’t want. You typically won’t need to offer benefits, either, further saving on costs.

Cons: Because they often have busy schedules outside work (that’s why they want to work part-time), some part-time workers can be unreliable. They may lack the dedication and skills you need.

Temporary workers

Pros: Temporary workers are a good option to handle busy seasons in your company without having to staff up or down. You can get temporary workers on board quickly, and you don’t have to deal with payroll or legal issues—the temporary agency handles all that.

Cons: It still takes time to get temporary workers up to speed on your company’s systems and procedures, and they typically won’t be as committed as actual employees.

Outsourced contractors

Pros: By using outside contractors to handle projects in your business, you can gain access to very skilled workers without having to pay benefits or invest in training. As with temporary workers, you can use contractors to staff up or down as needed quickly.

Cons: “Independent” contractors means just that—you can’t control how the contractors work, and if they get a bigger project, they may put yours on the back burner. An unreliable or unresponsive contractor can leave you in the lurch.

None of these options is inherently better or worse than the other—it’s simply a matter of weighing the pros and cons for your specific situation and needs.

Image by Flickr user StockMonkeys.com (Creative Commons)

 

 

Web.com Small Business Tip of the Day: Plan for Disaster

April 25th, 2013 ::

With the tragedy of the Boston Marathon still fresh in everyone’s minds, it revives memories of other recent disasters that have misplaced citizens, families and businesses of all sizes. Even if your business is not located in a disaster-prone area, you never know what else could happen that would interrupt the normal operations of your company. Plan ahead by making sure your critical business information is backed up and stored offsite, diversify your suppliers in case something happens to their business and obtain business interruption insurance. Most important: Make a plan with employees to set up a chain of communication to make sure everyone is accounted for so you can let worried family members and coworkers know.

Web.com Small Business Toolkit: Pets Best Insurance (Employee Benefit)

April 18th, 2013 ::

Pets Best Insurance

It might seem like a silly benefit to offer employees, but if you actually offered it you’d be surprised how many of your team would take you up on it—and be forever appreciative. According to Pets Best, pet insurance is one of the most-requested voluntary benefits in the U.S. Perhaps that shouldn’t be a surprise, since 62 percent of all U.S. households have pets—and you can be sure those pet owners are all too familiar with the high cost of veterinary procedures. Pets Best recently announced the launch of its new payroll deduction service for employees. The signup process is free and there are no minimum participation or employer contribution requirements. Plans start at less than $1 a day, with no age limits for pets.

Web.com Small Business Toolkit: Sandler Training (Sales Training)

April 15th, 2013 ::

Sandler Training

You may be a natural-born salesperson (or have hired one), but everyone can use a refresher course now and then. Sandler Training has been around since 1967 and has grown into an international franchise with 200 locations worldwide, offering sales training in 27 different languages. Rather than a quick fix, Sandler approaches the sales process with reinforcement and constant coaching. From online tools to local training centers, Sandler offers many ways for businesses of all sizes to take advantage of their vast experience. Check out their blog for smart insights about sales and ask about customizable material for your sales staff.

Web.com Small Business Toolkit: TinderBox (Document Management)

April 11th, 2013 ::

TinderBox

Sharing and editing multiple documents online just got easier for you and your employees. With TinderBox users can collaborate on documents and marketing content without losing specific branding details. The tool contains a redlining feature that shows edits and comments; documents are housed in one central location so each department can see what exactly is being used during the sales process. Plus, you’ll get real-time analytics that show which marketing materials were successful (or not) in acquiring customers. Then TinderBox can help streamline the proposal and closing processes with e-signature features and group permissions.