Competitive and On-Site Analytics — Intelligence You Need to Excel
Basic
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Insight
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Advanced
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Advancedht
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Competitive Intelligence |
Get an insider's edge with Alexa's Competitive Intelligence toolkit. Uncover opportunities
for competitive advantage, benchmark any site against its competitors and track companies over time. |
Historical Traffic Trends
Analyze traffic, reach, and engagement trends as well as compare a site's performance
to its competitors over time. You can view 6 months of historical data with the Basic plan, and up to 3 years with the
Insight or Advanced plans. The graphs are updated daily.
Metrics include:
Global Rank, Reach %, Pageviews %, Pageviews/ User, Bounce Rate and Time on Site.
Export data as CSV file.
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Demographics
Understand a site's audience with our demographic profiles.
Metrics include:
Gender, Education, Browsing Location and Geography (All Plans). Age, Income, Children (Y/N) and Ethnicity
(Insight & Advanced Only).
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Limited
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Sites Linking In & Upstream Sites
Track the sites driving inbound traffic and gain insight into who your competitors are
partnering with as well as their link building strategy.
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Social Metrics
Determine a site's popularity with details about its social presence and
total number of sites linking in.
Metrics include: Total Number of Sites Linking In, Facebook
Likes and Shares and Google +1s.
Export data as CSV file.
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Engagement
Measure visitor engagement with a site's content.
Metrics include:
Daily Pageviews/ Visitor, Bounce Rate and Time on Site.
Export data as CSV file.
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Traffic Sources
Uncover where a site's traffic is coming from and if they are attracting the
right type of traffic.
Metrics include: Traffic breakdown by Direct, Search, Social and Referral.
Export data as CSV file.
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Downstream Sites
Understand where visitors go after visiting a particular site.
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Organic & Paid Keyword Insights
Discover what's driving your competition's success in organic and paid
search as well as identify new keyword opportunities to mazimize your ROI.
Metrics include:
Top 5 keywords available in all plans.
Organic Traffic (Keywords, Popularity, Competition, Share
of Voice, Engagement)
Paid Traffic (Keywords, Popularity, Competition)
SEM Opportunities
help you make smart decisions and get the best return on your paid marketing investment.
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Keyword Research
Find out what sites are receiving paid and organic traffic from a specific
keyword, how much traffic those sites are getting from it, and how much pay-per-click advertising competition
there is for that keyword.
Metrics include: All sites receiving organic and paid traffic from a
keyword
Percent of each site's organic and paid traffic coming from a keyword
Other keywords
driving traffic to those sites
Popularity and competition for a keyword in pay-per-click (PPC) ad campaigns.
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On Site Intelligence |
Maximize your site's performance with our easy-to-follow recommendations
and accurate metrics that count real people, not just cookies, with our On Site Intelligence toolkit. |
Pageviews
On-site analytics is included in all plans. Each plan is designed for a
different level of traffic volume. If you have a website and want to use the on-site analytics, choose the
plan that best fits your monthly pageviews.
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For sites with up to 10 million pageviews / month
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For sites with up to 50 million pageviews / month
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For sites with up to 200 million pageviews / month
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For sites with up to 1 billion pageviews / month
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Certified Metrics
Measure 100% of your traffic and ensure the highest degree of accuracy
in your on-site metrics, certified by Alexa. Your Certified Metrics are kept strictly confidential and
only published externally if you choose to do so.
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Uptime Monitor
We know you can't watch your site 24/7 - stay one step ahead with our uptime
monitor, which tracks the percentage of time your site is up and down.
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SEO Audit
Improve your search performance and increase traffic with our turn-key SEO
solution. Our audits offer easy-to-follow, personalized SEO recommendations.
Audit Frequency:
Insight Plan = Monthly. Advanced Plan = Bi-Weekly (included in the Full Site Audit)
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Full Site + SEO Audit
If you need more in-depth insights, our Full Site Audit helps you optimize your
search as well as overall site performance. In addition to our actionable SEO insights, we provide recommendations
to improve your site's usability, security, analytics tag coverage and backlinks.
Audit Frequency: Bi-Weekly
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Subscriptions purchased with PayPal cannot be downgraded at this time. To move to a lower plan, please cancel your current subscription and sign up for a new subscription at your chosen plan level.
To cancel your current subscription:
- Go to http://www.alexa.com/account
- Be sure you are logged in with the same account you used to sign up for the subscription.
- Select "Manage Subscription" under the subscription you would like to cancel.
- Select "Cancel Subscription."
- Press "Cancel Subscription." You should see a confirmation that this has been done.
To purchase a new subscription:
- Go to http://www.alexa.com/plans.
- Select a plan.
- Complete the sign-up process.
How does the Alexa Pro Free Trial work?
Simply sign up for a Basic, Insight, or Advanced. You will immediately receive all the benefits of being
subscribed, but you will pay nothing for the first 7 days. Please note there is a limit of one free trial
per account, and that upgrading your subscription will end the free trial period.
Do you have a Free Trial for the Advanced High
Traffic plan?
No, not at this time, but we Invite you to get started with a Alexa Pro Basic, Insight, or Advanced
plan and see what Alexa's tools and Insights can do for you.
What forms of payment do you accept?
We accept most major credit cards as well as PayPal.
Can I change plans or cancel any time?
Yes. You can upgrade to a plan with more features or cancel at any time. If you cancel a Basic, Insight,
or Advanced subscription within 7 days, you will pay nothing for that first week.
Why do I need to enter my Credit Card Information?
We're asking for your credit card so we can ensure you continued service once your free trial is over.