Amazon prides itself on being Earth’s most customer-centric company. Customers were the inspiration for Amazon Elements, our own line of everyday essentials. We know it’s challenging to navigate all the choices and marketing messages you face while shopping for your family. We thought we could do better in three ways: listening to your feedback for what matters most, making products that live up to your high standards, and sharing every detail to inform your decisions.
What We Do
Read your reviews to learn what you like and don’t like
Research and understand how you use a product
Offer convenient pack sizes (e.g., diaper boxes that last the whole month)
Design packaging that’s easier for you to use
What We Don't Do
Base our decisions on business needs instead of customer needs
Design packaging for store shelves instead of customers
Simply put our name on existing products
What We Do
Only enlist manufacturers meeting our high bar for quality and safety
Dig into each ingredient to make sure it’s right for the product
Test our products with our own families
What We Don't Do
Use ingredients we'd avoid with our own families
Take shortcuts on quality for speed or a cheaper price
Shrink a product’s size and hope you won’t notice
What We Do
Show you exactly what you will get before you buy
Tell you the source of each ingredient
Explain the purpose of processes and ingredients we use
Put a unique code on each item to track it from creation to expiration
What We Don't Do
Make exaggerated or misleading marketing promises
Hide information you might not like
Leave you wondering when and where a product was made