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The IAB Standard Ad Unit Portfolio includes a new range of formats designed to meet marketers’ communications needs across the purchase funnel. The IAB Display, Mobile, and Digital Video Rising Stars provide the canvas for the next generation of digital brand advertising. More Info |
IAB’s Trustworthy Accountability Group was created to lead the charge in bringing together the advertising community to instill confidence in consumers, security in content creators, and understanding in marketers. To increase the entire industry’s value and worth, we need your help to achieve our goals. Learn more about the core objectives here. More Info |
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Mobile Marketing
Center of Excellence Growing Mobile for Everyone The IAB Mobile Marketing Center of Excellence is charged with driving the growth of the mobile marketing, advertising and media marketplace. Learn more » |
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Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB). The Media Rating Council (MRC), an independent body, is responsible for setting and implementing measurement standards. For the latest 3MS news, visit www.MeasurementNow.net. For publisher-specific resources on viewable impressions, click here. More Info |
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The 2015 Digital Content NewFronts are set for April 27-May 7! Last year, 22 powerhouse presenters energized NYC and showed brands how to engage with the consumers who continue to engage with digital video in record numbers. Learn more about the NewFronts and read exclusive digital video research here here. More Info |
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A New Education Standard for the Digital World 4,000+ applicants, 250+ companies participating More Info |
Through our collaboration and global cooperation, IABs around the world help their members achieve digital dominance. Learn about the 2014 Global Summit, 2014 International Breakfast, and International Webinar Series.
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Where the Digital World Comes Together
The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more. More Info |
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Top 10 Things You Need to Know About Programmatic But Were Too Afraid to Ask Key Takeaways from thinkLA and IAB's Programmatic Summit in Los Angeles |
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IAB Independent Research & Development Tech Lab An open consortium charged with producing and helping companies implement global industry technical standards and solutions |
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Historic Transatlantic Partnership for the Digital Ad Industry IAB US and IAB Europe join together to publish recommendations for promoting global trade and innovation as our respective governments negotiate a vital trade program |
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User-Generated Content Takes Spotlight at IAB Ad Lab Brands, publishers and agencies gathered at the IAB Ad Lab to present UGC case studies, offer tips on successful UGC strategies and discuss legal concerns involved |
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How Asset Identification Can Transform the Digital Video Supply Chain In an industry where data is ubiquitous, best practices and processes for asset identification were almost non-existent before the launch of Ad-ID |
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The Definitive Guide To The Digital Display Ad Supply Chain Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail |
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It's what you learn after you know it all that counts Because nothing stands still today, everything you knew about digital advertising ten years ago has to be learned all over again |
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Are Beacons Going to Make the Holidays Brighter? IAB's Anna Bager in ClickZ |
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| Study: Search will dominate as digital budgets grow November 11, 2014 |
| Consumers expect rewards for brand loyalty, study finds November 11, 2014 |
| Carmakers use NFC to engage mobile users November 11, 2014 |
| Microsoft plans a blockbuster Halo holiday campaign November 11, 2014 |
