The Storm, who are Sotic's first netball client, have recently signed England Netball Captain Pamela Cookey for the 2015 season and are one of eight teams competing in the Netball Superleague, which runs from January to May and is broadcast live on Sky Sports

So it's that time of year again. I've glanced at the calendar, made a quick count of weekends and panic has started to set in. Yes .. Christmas is actually just around the corner and if you haven't already considered some digital holiday marketing then now is the time to do so.

Last week we attended the Sports CRM Summit at the ICC in Birmingham which gathered together data insight, marketing and communications professionals from a wide range of sports. Check out our key conference takeaways ...

Out-sourcing some of your social media means you'll benefit from fresh perspective and can take advantage of agency expertise...