Engage Followers Twitter voting
Engage your followers by inviting them to vote using Twitter. There are many ways you can set up voting or polling features through Twitter to make the experience for followers even more interactive. Here are a few examples of Twitter accounts that employ voting in clever and engaging ways.
America’s Got Talent (@nbcagt) had Twitter voting on the show:
Get ready, Twitter! We’re counting on YOUR VOTES this season! Watch #AGT live tomorrow at 9/8c to find out how you can vote on Twitter!
— America’s Got Talent (@nbcagt) July 22, 2013
The NFL Fandom segment on @nflnetwork launched a hashtag battle leading up to a game between @Seahawks and @AZCardinals. The show encouraged fans to make their pick to win the game by tweeting #SeahawksTNF or #CardinalsTNF and showed the vote totals on air.
Who will win tomorrow’s TNF matchup: #SeahawksTNF or #CardinalsTNF? YOUR results will appear during Total Access! pic.twitter.com/sOvzX0tDmr
— NFL Network (@nflnetwork) October 17, 2013
Polls can also be used on Twitter to gauge followers’ interests and opinions. For example, the musician Amanda Palmer (@amandapalmer) is well known for her Twitter feed, through which she regularly engages her followers on topics of a non-musical bent. In one case, she decided to get her followers talking about health insurance using the hashtag #insurancepoll:
quick twitter poll. 1) COUNTRY?! 2) profession? 3) insured? 4) if not, why not, if so, at what cost per month (or covered by job)?
— Amanda Palmer (@amandapalmer) October 14, 2012
During her poll, more than 10,000 Tweets were sent with the hashtag #insurancepoll, which quickly started trending. Hundreds of the posts were retweeted by Amanda. Here are just a few of the responses:
@amandapalmer 1. US. 2. Call center/student. 3. No. 4. Premium costs too much, & deductible is prohibitive anyway.
— Deborah (@geekdame) October 14, 2012
@amandapalmer 1) US 2) Web Developer for a non-profit 3) Yes, covered 100% by job (medical, dental, vision)
— Jose Marquez (@hackwater) October 14, 2012
@amandapalmer quick #InsurancePoll 1) Turkey 2) Foreign Trade Manager 3) Yes 4) covered by employer, around 200 $ per month(just for me).
— merve ya da evrem (@funnyduchess) October 15, 2012
@amandapalmer 1) Sweden 2) Sweden 3) Sweden 4) Sweden
— Michael Hultström (@mhultstrom) October 15, 2012
And Twitter voting can even be used to augment the real thing. During the 2013 German elections (called “Bundestagswahl 2013,” with the official hashtag #btw13), Twitter was the place where the public discussion around political topics and events took place in real time. Not only did Twitter become a vital communications hub for parties, politicians and voters, it gave news organizations and media companies a platform for instant feedback. Check out how @PulseLive, a digital media company, created a real-time, interactive “Twitter Duell” and “Twitter Barometer” for both the presidential debate and election day. The chart was integrated on many major news sites, including @SZ, @FocusOnline, @SpiegelOnline, @Welt and @DerWesten.
