Drive More Mobile Ad Revenue

MoPub is a hosted ad serving solution built specifically for mobile publishers.

Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.

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Take Control
Total Management of Your Ad Inventory

Manage all of your first-party direct sold campaigns, cross promotions, house ads and ad networks through a single interface and our open source SDK. Optimize performance with sophisticated budgeting, prioritization, reporting and targeting features.

Understand Performance
Consolidated Reporting and Metrics

Identify top performing demand sources across geographies and operating systems for all of your apps. Our integrated reporting dashboard makes it easy to see the impact of changes to your monetization strategy over time.

Maximize Revenue
The World’s Largest Mobile Exchange

Connect automatically to thousands of advertisers through MoPub Marketplace, the largest RTB exchange for mobile apps. Here, advertisers compete for your best inventory and drive your eCPMs higher. Transparently see who is winning and the ads that are shown.

Case Study: Halfbrick Video

By programmatically running video ads with MoPub, Halfbrick did not have to spend any additional development time to implement the new revenue stream. Halfbrick saw immediate results when testing the new ad format, growing customer lifetime ad revenue by 36%. Read more

News & Product Updates

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New Location Controls for Native Ads
Oct 7 – Find the perfect mix of content and ads for your app. When we launched native ads last year, our goal was to extend our monetization capabilities to the emerging native format. Today, we’re announcing a … Read more