DAA Consumer Choice Page Registration (Desktop & Mobile)

Third Parties engaged in data collection for interest-based advertising, also known as online behavioral advertising, are encouraged to participate in the DAA Consumer Choice Page, where consumers will be able to easily express an opt-out choice of one, some or all participating companies' interest-based ads, if they choose. The Consumer Choice Page is optimized for both desktop and mobile web environments.

If your company is interested in participating in the cross-industry Self-Regulatory Program and being listed on the Consumer Choice Page, please complete the registration form below to receive application materials and updates regarding the application process.