The IAB Standard Ad Unit Portfolio includes a new range of formats designed to meet marketers’ communications needs across the purchase funnel. The IAB Display, Mobile, and Digital Video Rising Stars provide the canvas for the next generation of digital brand advertising.

Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB). The Media Rating Council (MRC), an independent body, is responsible for setting and implementing measurement standards. For the latest 3MS news, visit www.MeasurementNow.net. For publisher-specific resources on viewable impressions, click here.

The 2015 Digital Content NewFronts are set for April 27-May 7! Last year, 22 powerhouse presenters energized NYC and showed brands how to engage with the consumers who continue to engage with digital video in record numbers. Learn more about the NewFronts and read exclusive digital video research here here.

An educational-series that breaks down complicated industry subjects in a way that both professionals and students on every level can easily comprehend.

The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more.