It’s official! Advertising Week 2014 is here (September 29-October 3) and the Digital Advertising Alliance is excited to participate in this annual celebration of advertising in all its forms and disciplines. Advertising Week -- #AWXI on social media --...
With all the fanfare of our announcement earlier this year of ad marker guidelines for the Digital Advertising Alliance’s Advertising Option Icon and approved texts in mobile environments, building on...
The Digital Advertising Alliance is pleased to announce its new DAA Thought Leadership Series featuring top leaders discussing current and emerging trends in interest-based advertising.
In the evolving world of digital advertising, complex technologies and consumer expectations continue to transform the way we do business. In this series, we will be speaking with the experts and executives who are leading the way in advertising...
The age of “Big Data” is upon us – and in marketing, there are many applications with interest-based advertising being one such example.
Earlier this month, two of DAA’s founders – Interactive Advertising Bureau and Direct...
The Digital Advertising Alliance gives precise location data heightened attention in its Application of Self-Regulatory Principles to the Mobile Environment (download third document), which we released last summer.
This past week I had the chance to participate in a Webinar offered by DAA Founding Association Interactive Advertising...
The following post is another part of our DAA Summit 2014 coverage series.
Whether at home or in the car, or at play or at work, consumers are more connected than ever before. Between smartphones, e-readers, laptops and tablets, consumers are communicating, and accessing and sharing information, using multiple platforms and devices -- and they are doing it quickly and easily.
This new menu of options presents great...
This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.
One of the remarks made by the Federal Trade Commission’s Jessica Rich, as she spoke during a keynote address at the Digital Advertising Alliance Summit, was her ticking off a list of hallmarks for successful self-regulation....
The Digital Advertising Alliance (DAA) has launched our newest web property, www.DigitalAdvertisingAlliance.org. The new site builds on our commitment to educate the advertising industry about DAA’s established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and...
This week the Digital Advertising Alliance (DAA) had the opportunity to attend and speak at the 2014 Association of National Advertisers Digital and Social Media Conference in Dana Point, CA. A founding member of the DAA, the ANA hosted an excellent event attended by some of the brightest minds in marketing and the most recognizable brands in the world. These are the brands with which consumers engage...
This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.
The “Global View” panel of the recent Digital Advertising Alliance Summit 2014 was an opportunity to showcase not only how the DAA has set the standard for self-regulation here in the United States, but how the DAA Principles are rapidly becoming a...
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