Start with one of the goals below
You can create multiple campaigns to suit each of your business goals.
Increase Twitter engagement
The value of Twitter extends beyond our millions of active users – it’s how these users engage with the product. Twitter users have passionate conversations, explore topics and share interesting content. Becoming a part of that active and energetic engagement is a great way to build relationships and create advocates for your business.
To increase engagement with your Tweets, we’ve made it easy to create campaigns that serve up relevant content to your followers and to those who’ve yet to discover you.
To increase Twitter engagement, you’ll be creating a Tweet engagements campaign. Twitter engagement campaigns promote your Tweets to a bigger, more targeted group of users so that you can place your best content in front of the audience that matters to you, at the right time.
Tweets included in these campaigns are clearly labeled as Promoted, but they act like regular Tweets in every other respect. This means they can be Retweeted, replied to, favorited and more. Click through below to learn more about this type of ad unit.
To help you generate more clicks, Retweets, replies and favorites, you should strive to make your Tweets as interesting, timely and interactive as possible. Here are a few best practices:
- Tweets with visuals drive higher user engagement, so experiment with images or video. Get creative with Vine to create short, looping videos or add up to four images in a single Tweet.
RT & guess how many #KillCliff can tops are here. Winner gets a FREE case! pic.twitter.com/fHtwHvljzS
— KILL CLIFF (@KILLCLIFF) August 11, 2014 - Tweet about industry, seasonal and cultural events to capitalize on the real-time nature of Twitter.
FINAL HOURS! #Patagonia#Sale ends at Midnight: http://t.co/wb41UIzR#getwarmpic.twitter.com/RVv4YYDc
— Rock/Creek (@RockCreek) November 19, 2012 - Be conversational and offer exclusive or behind-the-scenes content. This is a chance to share your business’ unique personality with users.
Coach McElwain thinks you have Rams fever, get your prescription at here: http://t.co/eIp02z6RABpic.twitter.com/T8nKym3wDj
— CSU Rams (@CSUAthletics) July 2, 2014
The more relevant the content, the more likely people are to participate in Tweet engagement. To help you increase user engagement, consider the characteristics of your potential customers. Then use those characteristics to guide your choice of targeting options so that you can reach your most receptive audience.
Target based on:
Interests: Connect with Twitter users based on their passions. Scale your reach with over 350 interest categories. This is a great option when you want to target more broadly.
Keywords: Reach people that search, Tweet about or engage with specific keywords. Deliver messages to users in the right moment based on what they’ve recently Tweeted or engaged with in Tweets.
Followers: Reach people with specific interests or who are similar to followers of specific accounts.This is the recommended option when you’re looking to target a niche audience.
Television: Reach people who engage with Tweets related to specific television programming.
Tailor by:
Geography and language: Connect with a global audience or narrow the reach of your campaign to a specific country, state or even zip code. If you have language-specific messaging, you can also reach people who Tweet in that particular language.
Device: Target users based on the device they’re using to access Twitter. Choose based on OS version, device, and WiFi connectivity.
Gender: Tailor a specific message to men or women to increase relevance.
Or you can reach users on Twitter who you currently market to via other channels. With Tailored Audiences, you can use your own CRM lists to target these groups with a specific message.
- Promoted Tweets are priced on a cost-per-engagement (CPE) basis, meaning you’ll only pay when someone Retweets, favorites, expands, clicks on, replies to, or follows you from your Tweet.
- Set a daily and total budget for your campaign. Your campaign will end once your budget has been met, so you’ll never be charged more than you want to pay.
- Twitter Ads works on an auction model, which means that you’re bidding on access to your target audience. When you win the auction, you’ll only pay slightly more than the next highest bidder.
- Consider how much you value engagements with your chosen audience, then set your budget accordingly. We’ll optimize your bid to get the best results at the lowest price.
- Remember: you’ll never be charged for organic activity on Twitter. Take advantage of this, and supplement your Promoted Tweets with a consistent stream of non-promoted Tweets and content.
- Leverage Twitter’s real-time analytics to find data-driven insights that you can use to grow your business.
- The Campaigns dashboard will show you a variety of metrics related to Tweet engagements, such as the number of Retweets and favorites you receive, impressions and more.
- You can monitor engagement metrics for all of your Tweets, both paid and unpaid, in the Tweet activity dashboard.
Tweet engagements can benefit your business in a variety of ways. For example, Tweet engagements can help you increase awareness about your products or services, build and strengthen customer relationships, or showcase exciting new content. Here are some real-life examples that illustrate how and why other businesses have used Twitter to achieve this objective.
- Alter: A Brooklyn clothing store gets more local exposure.
- Clean Air in London: A not-for-profit organization drives awareness and support for their mission.
Our ads support articles can help answer your technical questions:
More relevant insights to inform your Twitter strategy:
Ready to get started?
Our user-friendly interface will walk you through every detail, step-by-step.