Who?
Data defines different prospect and customer segments, based on their lifestyles, patterns of behaviour, tastes, spend, their value to your business, the products they buy, frequency, loyalty and channel preferences.
What?
Data identifies the products or services most likely to be of interest, the promotions most likely to appeal, and how to maximise revenues from cross-selling opportunities.
When?
Data triggers communications based on events such as moving, renewal dates or purchasing behaviour. Whether up-selling, retaining or re-activating, data holds the key to timely communications.
Where?
Data identifies the preferred or most frequently used channels, and shows you where customers are located and where they access your services to aid campaign planning.
