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Gambling content

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here. 

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.

Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Online casinos and gambling, sports betting, and bingo
  • Physical, brick-and-mortar casino establishments
  • Online fantasy sports sites
  • Bonus codes, vouchers and coupons redeemable for gambling content
  • E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
  • Gambling-related software such as gambling software and poker odds calculators
  • Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
  • Scratch games
  • Lotteries
  • Games of skill involving the exchange of anything of value

    What products or services are not subject to this policy?

    This policy generally does not prohibit:

    • Hotels with a casino where the focus is on the hotel
    • Gambling accessories (such as poker chips or pachinko machines)
    • News and information about fantasy sports

    How does this policy vary from country to country?

    Brick-and-mortar casinos

    Advertisements for licensed brick-and-mortar casinos are globally permitted, except when targeting the countries listed below:

    Africa & Middle East Asia Pacific   Europe Latin America   North America
    Egypt Australia Estonia Brazil
    Kuwait China Israel  Venezuela
    Morocco Hong Kong Northern Ireland
    Pakistan India Poland
    Saudi Arabia Indonesia Turkey
    United Arab Emirates    Japan Ukraine
    Malaysia
    Philippines
    Russia
    Singapore
    Taiwan
    Thailand
    Vietnam

     

    National Lotteries

    Lottery advertisements are permitted by government entities, and by entities with exclusive responsibility for running a lottery directly on a government's behalf.

    • No campaigns should target the US or be targeted globally.
    • Lottery advertisements must only target jurisdictions the advertiser is approved to operate/sell in.

    Advertisers may not target the following countries.

    Africa & Middle East      Asia Pacific      Europe      Latin America North America
    Egypt China
    		 Austria Dominican Republic      U.S.
    Kuwait
    		 India
    		 Turkey Honduras
    Morocco
    		 Indonesia
    		 Paraguay
    Pakistan
    		 Malaysia Peru
    Qatar
    		 Venezuela
    Saudi Arabia
    United Arab Emirates


     

    The following additional requirements apply to gambling content advertisements targeting certain countries.

    Australia

    Belgium

    • Lottery and brick-and-mortar casino advertisements provided by state-licensed entities based in Belgium are permitted.These advertisers are only allowed with prior authorization from Twitter.
    • Sites driving traffic to gambling operators in Belgium (except lottery aggregators) -- such as affiliates, tips or odds sites -- are permitted as long as they do not require a licence or other permission for their activities. These advertisers are only allowed with prior authorization from Twitter. If an advertiser’s status changes in this regard, or the advertiser is the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, the advertiser must inform Twitter immediately.
    • Contact Twitter if you are interested in these options.

      Canada

      • Fantasy sports ads are permitted.

      Denmark

      • Gambling ads are permitted provided advertisers targeting Denmark are licensed by the Danish Gambling Authority (DGA). These advertisers are only allowed with prior authorization from Twitter.
      • Sites driving traffic to gambling operators in Denmark--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
      • Contact Twitter if you are interested in these options.

      France

      • Gambling ads are permitted provided advertisers targeting France are licensed by the Autorité de Régulation des Jeux en Ligne (ARJEL). These advertisers are only allowed with prior authorization from Twitter.
      • Sites driving traffic to gambling operators in France-- (except Lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
      • Advertisers are responsible for ensuring that their landing pages provide a warning against excessive or pathological gambling, and that their websites operate on a “.fr” domain
      • Contact Twitter if you are interested in these options.

      Hong Kong

        Ireland

        • Fantasy sports ads are permitted.
        • Online casinos and gambling, sports betting and bingo advertising targeted to target Ireland as long as the advertiser is licenced in the UK, Isle of Man and Channel Islands or is registered as a bookmaker with the Irish Revenue Commissioners and in both cases provides a valid license number. This includes Online gambling, Online bingo, Sports betting, Online casino games.
        • Sites driving traffic to gambling operators in Ireland (except lottery aggregators) – such as affiliates, tips or odds sites – are permitted as long as they do not require a licence or other permission for their activities. These advertisers are only allowed with prior authorization from Twitter. If an advertiser’s status changes in this regard, or the advertiser is the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, the advertiser must inform Twitter immediately.
        • Contact Twitter if you are interested in these options.

        Italy

        • Gambling ads are permitted provided advertisers targeting Italy are licensed by the Italian Gambling Authority (AAMS). These advertisers are only allowed with prior authorization from Twitter.
        • Sites driving traffic to gambling operators in Italy--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
        • Contact Twitter if you are interested in these options.

        Japan

        • Pachinko machine manufacturers are permitted.
        • Government-controlled soccer lottery (toto) may be promoted by the toto organizer, provided the advertiser has prior authorization from Twitter.
        • Government-controlled boat, horse, bicycle, and auto racing may be promoted by government-affiliated industry organizations and the local government entities that organize the events. These advertisers are only allowed with prior authorization from Twitter.
        • Local government entities may not promote online betting on the events.
        • Contact Twitter if you are interested in these options.

        Netherlands

        New Zealand

        Nigeria

        Philippines

          South Africa

          South Korea

          • Kangwon Land, a casino, is permitted to advertise its offline casino content, provided the advertiser has prior authorization from Twitter.
          • The Korea Racing Corporation is permitted to advertise its offline horserace betting content, provided the advertiser has prior authorization from Twitter.
          • Contact Twitter if you are interested in this option.

          Spain

          • Gambling ads are permitted provided advertisers targeting Spain are licensed by the Spanish National Gambling Commission (CNJ). These advertisers are only allowed with prior authorization from Twitter.
          • Sites driving traffic to gambling operators in Spain--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
          • Contact Twitter if you are interested in these options.

          Switzerland

            UK

            • Gambling ads are permitted provided advertisers targeting the United Kingdom are licensed by the UK Gambling Commission, an EEA state or one of the states that have been approved by the Department for Culture, Media and Sport on the Government’s whitelist (currently Antigua & Barbuda, Alderney, Gibraltar, Guernsey, the Isle of Man, Jersey, Malta, and Tasmania). These advertisers are only allowed with prior authorization from Twitter.
            • Sites driving traffic to gambling operators in the UK--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
            • Contact Twitter if you are interested in these options.
            • Fantasy sports ads are permitted.

            U.S.

            • Fantasy sports ads are permitted.

            What do advertisers need to know about this policy?

            • Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

            What other Twitter resources relate to this policy?

            Have questions or feedback about something on this page?

            If you are an advertiser whose account or Tweets are currently under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.

            If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

            If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.